The Mission

Majestic Athletic asked us to build and activate a strategic year-long campaign to build awareness and drive sales of Majestic x MLB apparel across both SS17 and AW17.


Our insight uncovered that young people’s fashion purchases were driven largely based on cultural influencers and seasonal activities, with 86% saying they wanted the clothing to express something about themselves and 92% saying they buy into brands that have a clear purpose.


Through our audience insight and fame monitoring tools, we developed Major Players. A communication platform that enabled us to hero influencers giving us a unique angle to embed the clothing natively among credible stories. We pulled together the ultimate list of fashionistas shifting the culture to make the clothing a hit over summer.

Major Players MLB / Majestic Campaign

  • Content Strategy
  • Content Production
  • Ad Creation
  • Micro Content
  • Design and Graphics
  • Stephen James
  • Vivian Frank
  • Image rights
  • 100+ Major Player Micro Influencers
  • 100+ Personalised Jerseys seeded
  • Media Planning
  • Micro Guide Ads
  • Promoted Posts
  • Retargeting


  • 4.3 Million reach
  • 5.7 Million Impressions
  • 1.2 Million Engagements
  • 92,000 Link clicks
  • Over 200 x Assets
  • 100 x Major Player Influencers
  • 1 x Event activation at Hyde Park
  • MLB Influencer reach > 1.4m views
  • 2000+ shares on lead influencer posts alone