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Making majestic athletic famous

THE MISSION

Majestic Athletic asked us to build and activate a strategic year-long campaign to build
awareness and drive sales of Majestic x MLB apparel across both SS17 and AW17.

INSIGHT

Our insight uncovered that young people’s fashion purchases were driven largely based on cultural influencers and seasonal activities, with 86% saying they wanted the clothing to express something about themselves and 92% saying they buy into brands that have a clear purpose.

insight
delivery

DELIVERY

Through our audience insight and fame monitoring tools, we developed Major Players. A communication platform that enabled us to hero influencers giving us a unique angle to embed the clothing natively among credible stories. We pulled together the ultimate list of fashionistas shifting the culture to make the clothing a hit over summer.

campaign

MAJOR PLAYERS MLB / MAJESTIC CAMPAIGN

Content Strategy
Content Production
Ad Creation
Micro Content
Design and Graphics
Animation

Stephen James
Vivari Frank
Image rights

100+ Major Player Mico
influencers
100+ Personalised Jerseys
Seededv
Media Planning
Micro Guide Ads
Promoted Posts
Retargeting

results

THE RESULTS.

4.3 MILLION REACH
5.7 MILLION IMPRESSIONS
1.2 MILLION ENGAGEMENTS
92.000 LINK CLICKS
OVER 200 X ASSETS
100 X MAJOR PLAYER INFLUENCERS
1 X EVENT ACTIVATION AT HYDE PARK
• MLB INFLUENCER REACH > 1.4M VIEWS
2000+ SHARES ON LEAD INFLUENCER POSTS ALONE