Majestic Athletic asked us to build and activate a strategic year-long campaign to build
awareness and drive sales of Majestic x MLB apparel across both SS17 and AW17.
Our insight uncovered that young people’s fashion purchases were driven largely based on cultural influencers and seasonal activities, with 86% saying they wanted the clothing to express something about themselves and 92% saying they buy into brands that have a clear purpose.
Through our audience insight and fame monitoring tools, we developed Major Players. A communication platform that enabled us to hero influencers giving us a unique angle to embed the clothing natively among credible stories. We pulled together the ultimate list of fashionistas shifting the culture to make the clothing a hit over summer.
Design and Graphics
100+ Major Player Mico
100+ Personalised Jerseys
Micro Guide Ads
• 4.3 MILLION REACH
• 5.7 MILLION IMPRESSIONS
• 1.2 MILLION ENGAGEMENTS
• 92.000 LINK CLICKS
• OVER 200 X ASSETS
• 100 X MAJOR PLAYER INFLUENCERS
• 1 X EVENT ACTIVATION AT HYDE PARK
• MLB INFLUENCER REACH > 1.4M VIEWS
• 2000+ SHARES ON LEAD INFLUENCER POSTS ALONE