ADDING EXTRAKT TO ORDINARY

The Absolut Company commissioned us to take the lead role in launching and Activating Absolut Extrakt, a vodka looking to become famous taking on the shot market. 

Brand Strategy
and Global Toolkit

We worked with Absolut to create a global brand toolkit, a framework for launching and activating the product across all global markets. Focusing on the influential youth markets know as "the progressive connectors". We've developed the brand strategy and creative concept, developed an asset suite spanning video, social cinemagraphs and stills along with an influencer framework and activations toolkit which we will be executing out in 2018.

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Delivery

For the first phase of the campaign, we delivered all strategic elements alongside creative production for all channels.

  • Global Communications Toolkit
  • Influencer Framework
  • Activation Plan
  • Creative Direction
  • 15" TVC
  • Product Photography
  • Lifestyle Photography
  • Social Animations
  • Cinemagraphs + GIFS

 

Social Content and Creative

Creative production of over 24 Assets, animations, and stills alongside a hero 15" advert.

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Make your brand Famous