MAKING HOUSE OF MARLEY FAMOUS

Building an always on EMEA marketing strategy for House of Marley

Brand strategy and Integrated marketing for House of Marley

Create

The House of Marley brand needed a new lead agency to reach their consumer in order to drive sales. They wanted a new approach on how to market their product. We identified their consumers, the channels they use and built an integrated campaign.

 

Connect

With a multi-channel approach we developed #MusicConnects. We sent YouTuber Fun For Louis to Jamaica to connect with the Marley roots to meet Rohan Marley and ran an influencer campaign creating micro content. All supported by a planned media buy on 4ODs All4, and a targeted youtube, Facebook and twitter spend.

Convert

Louis Vlog has had 200,00 views, and over 900,000 snapchat opens. The House of Marley website received an increase in click thoughs to product and has driven sales from both the Louis Vlog and media activity.

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An Always on Influencer Program

We developed #TeamMarley in Europe, an always-on influencer program for House Of Marley building awareness through authentic relationships with influencers that fit the brand's ethos.

Team Marley delivery

  • Hero Influencer partnership with Fun For Louis
  • 12 Influential ambassadors from Sport, Music, Fashion, and Travel
  • 174 Influencer total Seeds
  • 18.6 Million Reach across program
  • 1.8 Million #TeamMarley reach
  • Over 250+ Pieces of content posted

Want to use Influencers to grow your Brand?

Disrupt are now part of digital marketing agency Found.
Check out the Found website here.