As we approach the Q4 shopping season, the stakes for brands have never been higher. In 2023, online shoppers spent a staggering $12.4 billion on Cyber Monday alone, marking a 9.6% year-on-year increase. This surge in spending highlights the golden opportunity that awaits during the end-of-year commerce period, where well-executed marketing strategies can make all the difference.

With total holiday spending reaching $222 billion between November and December last year, capturing consumer attention is crucial. Brands must leverage every tool at their disposal to stand out, drive sales, and secure a significant share of this lucrative market.

In this guide, you’ll find key tips to consider when planning your 2024 Q4 campaigns, ensuring your brand is well-positioned for success.

Download our Q4 Brand Preparation Guide now.