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GAMING INFLUENCER MARKETING AGENCY

GAMING INFLUENCER MARKETING
UNLOCK THE NEXT LEVEL OF BRAND IMPACT
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GLOBAL INFLUENCER MARKETING AWARDS

THE DRUM RECOMMENDED

IMTB

BEST WORK PLACES

HEBE FOUNDATION

UK SOCIAL MEDIA AWARDS

Creator-led strategies built for engagement, loyalty and player action

Gaming isn’t just part of digital culture; it helped build it. It’s where online communities were born, creators became household names, and content became culture. We help brands tap into this world through creator-first campaigns that speak the language of gamers and deliver serious commercial impact.

Console drops. Title launches. Esports. Gaming tech. Disrupt connects brands with the influencers who shape opinions and drive action. Whether it’s driving sales, boosting downloads or building long-term brand love, our gaming influencer marketing agency delivers campaigns that cut through the noise and plays to win.

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vinted
wizz
netflix
england-rfu
the-gym-group
huel
toms
asahi
p-and-g
disney-plus
estrella
lg
the-fa
wasabi
boss
toolstation
ecco
our-place
today-tix
evri
admiral
prezee
marshall
absolut
gbk
fender
dunlop
merlin
southend-on-sea
marley
shokz
black-and-decker
wusthof
natures-best
coty
vinted
wizz
netflix
england-rfu
the-gym-group
huel
toms
asahi
p-and-g
disney-plus
estrella
lg
the-fa
wasabi
boss
toolstation
ecco
our-place
today-tix
evri
admiral
prezee
marshall
absolut
gbk
fender
dunlop
merlin
southend-on-sea
marley
shokz
black-and-decker
wusthof
natures-best
coty
vinted
wizz
netflix
england-rfu
the-gym-group
huel
toms
asahi
p-and-g
disney-plus
estrella
lg
the-fa
wasabi
boss
toolstation
ecco
our-place
today-tix
evri
admiral
prezee
marshall
absolut
gbk
fender
dunlop
merlin
southend-on-sea
marley
shokz
black-and-decker
wusthof
natures-best
coty
vinted
wizz
netflix
england-rfu
the-gym-group
huel
toms
asahi
p-and-g
disney-plus
estrella
lg
the-fa
wasabi
boss
toolstation
ecco
our-place
today-tix
evri
admiral
prezee
marshall
absolut
gbk
fender
dunlop
merlin
southend-on-sea
marley
shokz
black-and-decker
wusthof
natures-best
coty

Breakdown

GAMING INFLUENCER MARKETING COVERED

INFLUENCER SELECTION


We find the right creators for your audience, gamers with real reach, strong engagement and credibility in their niche.

INFLUENCER RELATIONS


We work closely with creators to build genuine partnerships. From Let’s Plays to livestreams and sponsored series, we make sure it lands.

INFLUENCER SEEDING & GIFTING


Whether it’s early access, custom kits or exclusive drops, our seeding strategies build anticipation, loyalty and viral buzz around your launch.

CAMPAIGN MANAGEMENT


From creative concepts to compliance and reporting, we manage your campaign end-to-end, ensuring flawless execution across every platform.

CAMPAIGN REPORTING


We track performance in real time, measuring attention, interaction and impact, so you see exactly how your campaign is performing, and where.

MORE OF OUR WORK
The Gym Group

Making
The Gym Group
famous

The Gym Group

How Disrupt Made The Gym Group Unmissable to Students with the 'Ministers of Gym'

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Vinted: Ireland

Making
Vinted: Ireland
famous

Vinted: Ireland

Turning Pre-Loved Fashion FOMO into App Downloads: How Disrupt Launched Vinted in Ireland

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Wizz Air: Rome

Making
Wizz Air: Rome
famous

Wizz Air: Rome

WIZZed Away: Driving Spontaneous Valentine’s Travel Through Single's Influencer Adventure

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COTY: Boss

Making
COTY: Boss
famous

COTY: Boss

No Budget, No Problem: How Precision Gifting Turned Unpaid Outreach Into Exceptional Results

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Vinted: Celebrity Partnerships

Making
Vinted: Celebrity Partnerships
famous

Vinted: Celebrity Partnerships

The Celebrity Chapter: Helping Vinted Go Bigger, Bolder, and More Cultural Than Ever

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ECCO: UK & IE

Making
ECCO: UK & IE
famous

ECCO: UK & IE

Ecco Spring Store Campaign: Driving Footfall to stores across London and Dublin.

Read more
LELO

Making
LELO
famous

LELO

LELO Valentine’s Day Campaign: Premium positioning. Performance to match.

Read more
COTY

Making
COTY
famous

COTY

BOSS Valentine’s Day Seeding Campaign: Gifting at scale. Influence without the price tag.

Read more
Nature’s Best

Making
Nature’s Best
famous

Nature’s Best

Educating Through Influence: Building Trust in Wellness with Expert Voices

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The FA

Making
The FA
famous

The FA

Made for This Game: Inspiring Women and Girls to Own Their Place in Football

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Wonderful Indonesia

Making
Wonderful Indonesia
famous

Wonderful Indonesia

Indonesia Spice Up The World: How We Brought the Flavours of Indonesia to the UK

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WÜSTHOF NORTH AMERICA

Making
WÜSTHOF NORTH AMERICA
famous

WÜSTHOF NORTH AMERICA

Establishing WÜSTHOF in the North American market, driving discovery and engagement through social media

Read more
Wasabi

Making
Wasabi
famous

Wasabi

Positioning Wasabi UK as the Go-To Summer Lunch Spot for Students and Professionals, with TikTok and Instagram Influencers.

Read more
Wizz Air: Let’s Get Lost

Making
Wizz Air: Let’s Get Lost
famous

Wizz Air: Let’s Get Lost

Here's how our work on Wizz Air's "Let's Get Lost London" campaign ignited the internet, driving millions of views and winning multiple awards.

Read more
ICAEW

Making
ICAEW
famous

ICAEW

Breaking a Stigma and Making It Exciting: How B2B Influencer Marketing Welcomed Young Women to Accountancy Careers

Read more
Vinted

Making
Vinted
famous

Vinted

Making Vinted the go-to home of quality pre-loved fashion by Driving new listings and encouraging sustainable selling habits.

Read more
Delphin Hotels

Making
Delphin Hotels
famous

Delphin Hotels

Boosting brand awareness for Delphin Hotels - Millions of Impressions, Zero influencer costs.

Read more
LG

Making
LG
famous

LG

How we helped launch LG's Viral StandByMe Product in the UK, Germany and Italy with YouTube and Instagram Influencer Marketing

Read more
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Breakdown

DISRUPT GAMING MARKETING SERVICES

TIKTOK


TikTok is where gaming culture moves fast. We help brands show up natively, authentically and at the speed of the scroll. Whether it’s character teasers, gameplay moments or influencer-led challenges, we create platform-first content that engages gamers where they already are; in their feeds, discovering what to play next.

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CONTENT PRODUCTION


In gaming, creative isn't optional, it’s everything. We produce high-quality content that spans trailers, livestream cutdowns, native social edits, and creator collabs. Every asset is designed to feel part of the culture, not outside of it, giving you visuals that match the level of your game and the expectations of your audience.

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YOUTUBE


YouTube is the home of gaming content. Long-form, story-driven and built for deep engagement. We develop channel strategies and creator collaborations that go beyond the first level of gameplay. Think launch content, walkthroughs, commentary series and branded integrations that earn views, loyalty and genuine influence. Whether it’s driving pre-orders, building hype, or owning a niche, we make YouTube work hard for your brand.

YOUTUBE ADVERTISING


We run high-performance ad campaigns that put your game in front of the right players, with the right message, at the right moment. Whether it’s bumper ads for awareness or skippable formats designed to drive clicks and installs, we blend smart targeting with strong creative to maximise visibility without interrupting the experience.

TIKTOK ADVERTISING


Gaming ads on TikTok have to feel native, fast and fun. We build campaigns that mirror the platform’s energy by using creator-led content, trends and immersive ad formats to reach your audience in a way that feels seamless and earns attention. Every activation is built for clicks, installs and hype.

MEASUREMENT


We go beyond vanity metrics. Our reporting tracks performance across key actions including installs, watch time, community growth and cross-platform conversions. Whether you’re measuring campaign impact or fine-tuning your funnel, we give you data that’s as strategic as it is actionable.

WHY DISRUPT

We know gaming culture inside out. From console drops and DLCs to esports arenas and Twitch streams. As a gaming influencer marketing agency, we build campaigns that speak the language of the community, drive meaningful engagement and deliver commercial impact.

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EXPERT EXPERIENCE


We've worked with some of the biggest names in gaming, running launch campaigns, content collaborations and long-term partnerships that fans actually care about.

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GLOBALLY CONNECTED


From casual streamers to top-tier creators, we have direct access to gaming influencers across all major genres, platforms and territories.

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AWARD-WINNING RESULTS


We don't just collect trophies in game. We win them IRL. Our campaigns drive performance and have the industry recognition to back it up.

AWARD-WINNING RESULTS

TIME AND TIME AGAIN

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BEST TRAVEL AND LIFESTYLE CAMPAIGN, GOLD

Influencer Marketing Awards

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Best Campaign for ROI, Silver

Influencer Marketing Awards

star-award

Best Use of Budget, Bronze

Influencer Marketing Awards

star-award

INTEGRATED CONTENT CAMPAIGN OF THE YEAR

UK Content Awards

star-award

BEST WORKPLACES, MEDIUM ORGANISATIONS

Great Places to Work, UK

star-award

INTEGRATED CAMPAIGN

Digital Growth Awards

GAMING INFLUENCER MARKETING AGENCY FAQs

YOU'VE GOT QUESTIONS.

WE'VE GOT THE ANSWERS.

What is a gaming influencer?

A gaming influencer is a content creator who shares gameplay, reviews, walkthroughs, and esports commentary across platforms like Twitch, YouTube, and Discord. But they do more than just play; they entertain, educate, and engage passionate gaming audiences. Through live streams, video content, and community interactions, gaming influencers build loyal followings, shape player opinions, and drive real-time conversations. For brands, they offer a powerful gateway into an engaged, fast-moving culture where authenticity matters and community is everything.

Why do gaming brands use influencers?

Gamers trust gamers, and that trust drives results. Partnering with gaming influencers lets brands tap into passionate, highly engaged communities. These creators spark real excitement around new titles, products, or in-game features, making promotions feel authentic. The result? Stronger brand affinity, higher engagement, and a boost in downloads and in-game purchases.

Which social media platforms work best in the gaming industry?

Twitch: The epicentre of live gaming content.
YouTube: Home to gameplay, walkthroughs, and reviews.
TikTok: Quick clips for viral gaming moments.
Discord: Where gaming communities thrive.

What types of gaming campaigns do you run?

We run a wide range of creator-led gaming campaigns across titles, genres, and platforms — from major game launches and live-service promotions to community-driven activations and esports campaigns. As an experienced esports influencer agency, we work with competitive gaming creators, streamers, and esports personalities across Twitch, YouTube, TikTok, and Discord to help brands reach highly engaged gaming audiences in authentic ways.

Why choose Disrupt as your gaming influencer marketing agency?

As a leading gaming influencer marketing agency, we speak the language of gamers because we’re part of the culture. Unlike many traditional gaming influencer agencies, our campaigns connect your brand with top-tier creators who know how to engage, entertain, and inspire gaming audiences authentically. From building hype around new launches to fostering long-term community loyalty, we craft strategies that spark real interaction, strengthen community engagement, and drive measurable results across the gaming ecosystem.