Resources

Resources
Strategic thinking and practical resources built to turn influence into real business impact.
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18/12/25 BY JAKE CRABB

Everything Is Influenced: 2025 Creator Economy Trends

The creator economy is rewriting the rules of marketing. This in-depth whitepaper explores the biggest shifts defining 2025, from creators stepping in as creative directors…

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18/12/25 BY JAKE CRABB

Brand Preparation Tips to Maximise Q4 Success

The holiday shopping season is the biggest commercial moment of the year, and competition is fierce. This guide unpacks how brands, agencies and creators can…

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18/12/25 BY JAKE CRABB

Achieving a 13:1 ROAS for Toolstation | B2B Influencer Case Study

Discover how Disrupt helped Toolstation achieve a 13:1 ROAS with a B2B Influencer Marketing campaign driving 1.2 million organic impressions and over 1.3k purchases.

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18/12/25 BY JAKE CRABB

LOOKING AHEAD: TRENDS SHAPING THE CREATOR ECONOMY IN 2024

The creator economy shows no sign of slowing down, now valued at over $250 billion. From viral cultural moments like “Tube Girl” and “Girl Dinner”…

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18/12/25 BY JAKE CRABB

How to Win Big This Black Friday

Black Friday remains one of the most competitive moments in retail, with billions spent online each year and attention spans at a premium. To cut…

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NEWS & VIEWS

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Top 10 UGC Creators Brands Keep Going Back To 

Meet the 10 UGC creators brands hire again and again, what makes them a repeat booking, and how to turn one-off content into a long-term partnership.

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Top 10 Micro-Influencers Punching Above Their Weight

Discover the top 10 micro-influencers punching above their weight, driving outsized engagement and reshaping influence across digital platforms.

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Top 10 Influencers Who Built Their Own Brands

Discover the top 10 influencers who turned personal brands into real businesses - from billion-pound beverages to global fashion empires.