

SOME OF OUR LATEST WORK
4.3M
impressions
17.6%
av. impression rate
180k
Engagements
4.10%
Av. Engagement Rate
Establishing WÜSTHOF in the North American market, driving discovery and engagement through social media
Approach

OBJECTIVE
After ongoing influencer-led success for our client, WÜSTHOF, they tasked us with establishing the brand as the premium choice for high-quality kitchen knives among home cooks and culinary enthusiasts in the North American market which would lead to increased traffic to their NA website.. By tapping into the huge online culinary scene, we planned to engage a broad audience of food lovers, professional chefs, and lifestyle enthusiasts aged 18 and above. To effectively spotlight WÜSTHOF’s premium products, we selected Instagram and TikTok for our campaign as their ability to connect with visually-driven and trend-focused audiences, would ensure maximum reach and resonance across diverse demographics.

SOLUTION
We implemented a targeted, data-driven strategy. After conducting a comprehensive analysis of the North American market, we collaborated with a carefully curated roster of influencers, ranging from chefs and home cooks to lifestyle and hosting creators that would best land with the client’s target audience. Influencers like Peter Som and Alexa Soto were tasked with delivering unique narratives, that showcased WÜSTHOF knives within their own style and cooking environments. Influencers emphasised craftsmanship, usability, and premium design in their content, aligning with the brand’s values. Our data-driven approach, combined with ongoing performance monitoring and optimisation, allowed us to balance creativity with cost efficiency while delivering consistent, impactful results.


RESULTS
We achieved our target of raising awareness of WÜSTHOF In the North American market, delivering a 4.1% engagement rate, well above industry benchmarks, and generating over 4.3 million impressions. Instagram referral traffic to the WÜSTHOF website increased by 29.5%, demonstrating the campaign’s effectiveness in driving meaningful audience interactions. Additionally, branded keyword searches surged, with a 47% increase in clicks and notable growth in search interest for terms like “WÜSTHOF knives” and “WÜSTHOF Canada,” showcasing heightened brand visibility and consumer interest.
Perhaps the most impressive result of this campaign, the North American market generated the second-highest impression and engagement rates across all regions in the past year. These strong metrics reflect the success of our strategy in positioning WÜSTHOF as a leading premium kitchen knife brand and have prompted discussions about expanding our efforts to additional markets. As an ongoing partner of ours, WÜSTHOF continues to benefit from our data-driven approach and consistent campaign optimisation, ensuring ongoing growth and engagement across North America.
RESULTS
4.3M Impressions
17.6% Av. Impression Rate
180k Engagements
4.10% Av. Engagement Rate

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Read moreAWARD-WINNING RESULTS
TIME AND TIME AGAIN

BEST TRAVEL AND LIFESTYLE CAMPAIGN, GOLD
Influencer Marketing Awards

Best Campaign for ROI, Silver
Influencer Marketing Awards

Best Use of Budget, Bronze
Influencer Marketing Awards

INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards

BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK

INTEGRATED CAMPAIGN
Digital Growth Awards