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SOME OF OUR LATEST WORK

Estrella Damm
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Utilising Global Influencer Marketing to drive awareness and consideration of Estrella Damm’s Barcelonian Heritage.

Approach

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OBJECTIVE

Raise awareness of Estrella Damm's Barcelonian brand heritage, driving traffic and views to their newly released "Where I Want To Be" short film, whilst ensuring all selected influencers authentically align to the brand.

CLIENT CHALLENGE

Estrella Damm wanted to educate younger UK audiences (18+) about their Barcelonian heritage, proudly bearing the title of “Beer of Barcelona”, and to increase customer consideration. In our approach, we leveraged the international reach of culturally relevant influencers to create engaging content, referencing the short film.

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Solution

Drawing on our exceptional influencer relationships, we partnered with creators who fit perfectly with Estrella Damm's brand criteria and had the relevant audiences for this campaign. Going the extra mile, we secured the endorsement of over four mega-influencers to promote the short film. Our expertise in navigating the tightly regulated alcohol industry allowed a seamless content creation and approvals process.

We curated a selection of lifestyle influencers, carefully chosen to resonate with the diverse demographic interests within Estrella Damm’s audience. Our strategic approach and detail-orientated campaign management delivered incredible results, exceeding previously set performance KPIs.

RESULTS

2.1M organic impressions
37K+ Engagements
18 creators
102 Content Pieces

AWARD-WINNING RESULTS

TIME AND TIME AGAIN

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Best Use of Budget, Bronze

Influencer Marketing Awards

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INTEGRATED CONTENT CAMPAIGN OF THE YEAR

UK Content Awards

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BEST WORKPLACES, MEDIUM ORGANISATIONS

Great Places to Work, UK

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INTEGRATED CAMPAIGN

Digital Growth Awards