Vinted Celebrity: Madeline Argy

OBJECTIVE

Off the back of a string of celebrity partnerships that had already redefined what cultural relevance looked like for the brand, Vinted wanted to move fast and land another unmissable moment. The target this time was Madeline Argy, the TikTok star turned global cultural phenomenon, whose influence stretches far beyond any single platform or audience. The brief was to harness that reach to drive awareness, engagement, and genuine platform action, while proving that Vinted could execute at celebrity speed without compromising on quality or authenticity.

SOLUTION

Speed was the defining feature of this campaign. From name approval to shoot day, Disrupt turned the partnership around in just two weeks, securing production, location, and talent on an extremely tight timeline without dropping a single deliverable. The shoot itself was built for maximum value, capturing a hero video and carousel imagery in one production day, alongside additional content for Vinted's own channels. Every asset was crafted to feel unmistakably Madeline while remaining unmistakably Vinted, striking the balance that has become the hallmark of Disrupt's celebrity work. Beyond the content, Disrupt managed Madeline's Vinted closet in-house, curating and listing items to reduce pressure on her team and ensure the platform experience matched the quality of the campaign itself. Paid and organic amplification extended the content well beyond Madeline's own audience, maximising the value of every piece produced.