Wizz Air: Rome Valentines Day Influencer Marketing Campaign

OBJECTIVE

Wizz Air wanted to do something different for Valentine's Day. Not the predictable couples campaign or the generic "fly somewhere romantic" messaging, something that would actually cut through the noise. The brief was built around a simple but compelling idea: take a group of single travellers on a mystery weekend getaway and let the adventure speak for itself. The goal was to showcase Wizz Air's newly launched routes across Spain, Greece, Italy and France as spontaneous and affordable getaways, reaching an audience of experience-driven singles who'd rather spend Valentine's Day discovering somewhere new than following the usual script.

SOLUTION

Having already helped deliver an award-winning mystery destination campaign for Wizz Air, Disrupt came to this brief with a proven playbook and the confidence to execute at pace. With a tight timeline and a concept that only worked if it felt genuinely unscripted, creator selection was everything. Disrupt identified and secured six influencers, each single, each with a natural affinity for adventure and travel content. For the "WIZZed Away" concept to land authentically, the creators had to actually be living the experience, not performing it. Working closely with Wizz Air to align on the final London-focused lineup, we prioritised creators with highly engaged, travel-curious audiences and a content style built around real moments rather than polished promotion. With just one paid placement across six influencers, smart selection was the primary lever for performance. To keep content quality high and approvals moving in real time, Disrupt were on the ground, enabling live content checks as creators posted throughout the weekend.