Vinted Ireland

OBJECTIVE

Launching a platform in a new market is one thing. Making it feel like a cultural moment is another. When Vinted entered Ireland, the goal was never just awareness, it was to establish the platform as the definitive destination for pre-loved fashion from day one, while converting that early excitement into app downloads and active listers. On the back of exceptional long-term performance in the UK, Vinted appointed Disrupt to bring the same influencer-led approach to a brand new market.

SOLUTION

The research told a clear story. Irish consumers weren't just aware of Vinted, they'd been waiting for it. Disrupt leaned into that anticipation, building a content strategy around the "finally" moment of Vinted's arrival and channelling existing FOMO into genuine excitement across the Irish fashion community. A diverse mix of Irish creators spanning fashion, lifestyle, and family content was activated on Instagram, chosen for their local audience reach and Stories performance. Alongside fresh localised content, Disrupt applied proven formats and creative approaches from ongoing UK campaigns, trends and content styles already proven to perform, giving the Ireland rollout a head start that a brand entering a market cold simply wouldn't have. The approach was deliberately test-and-learn, starting lean and scaling investment toward what was working, protecting against market saturation in a smaller creator pool while maximising return at every stage.