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SOME OF OUR LATEST WORK

Rosa Blanca

3.2M

Impressions

42K+

Total Engagements

27%

Impressions Rate

22K

Sticker Taps

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Rosa Blanca's big beer breakthrough - Leveraging the power of macro-influencers to launch the Mallorcan brew in Britain

Approach

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OBJECTIVE

Rosa Blanca aimed to enter the UK market with its Mallorca beer by working with influencers to boost their brand awareness. Our inital campaign sought authentic connections between influencer and brand, prioritising those who resonated with Mallorca or could genuinely endorse the product. The primary objective was to elevate brand awareness among UK consumers, fostering engagement and solidifying Rosa Blanca's presence in the market.

CLIENT CHALLENGE

Rosa Blanca was a completely new brand in the UK and while they had a USP of being lower in alcohol, they were struggling to establish themselves as a go-to beer in place of old favourites. So, they came to Disrupt to leverage our expertise in making brands famous, so that we could help elevate the brand presence, through influencers, on social.

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Solution

We planned a trip to Mallorca where selected influencers could immerse themselves in the brand experience. Despite a substantial budget, only 3 influencers were chosen for this campaign as the client wanted a few big names to produce a lot of content. Following thorough outreach, 2 influencers with over 1 million Instagram followers each were selected for the Mallorca trip, and contracted to create 2 Instagram Reels and multiple stories showcasing their experiences which involved tasting the beer in Mallorca bars/restaurants, going on days out in the country and experiencing the culture to create “Mallorca memories”.

Our content strategy would be that the second reel delivered would show influencers drinking the same beer back in the UK, thus allowing them to relive the memories made on the trip. The third influencer, a reality star with an authentic connection to Mallorca, wasn’t sent on the trip but instead was enlisted to create content reminiscent of his time there previously. Our overall campaign approach proved to be a huge success, with all influencers delivering engaging content that showcased the brand in a fun way which fit their usual style. Later content featured the influencers enjoying Rosa Blanca beer in various settings, either in London pubs or buying it from a supermarket to enjoy at home with their friends, the link between the content was made to feel natural and it resulted in great performance.

RESULTS

3.2M Impressions
42K+ Total Engagements
27% Impressions Rate
22K Sticker Taps

AWARD-WINNING RESULTS

TIME AND TIME AGAIN

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Best Campaign for ROI, Silver

Influencer Marketing Awards

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Best Use of Budget, Bronze

Influencer Marketing Awards

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INTEGRATED CONTENT CAMPAIGN OF THE YEAR

UK Content Awards

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BEST WORKPLACES, MEDIUM ORGANISATIONS

Great Places to Work, UK

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INTEGRATED CAMPAIGN

Digital Growth Awards