SOME OF OUR LATEST WORK
Partnering with jet-setting content creators to elevate brand trust and reputation for Wizz Air in the UK.
Wizz Air aimed to partner with influencers to showcase the great travel experience, affordable fares and value in order to boost their brand reputation and customer confidence in the UK, solidifying trust in their quality of service and choice of Wizz Air.
During a period of turbulence within the aviation industry, Wizz Air embarked on a mission to rebuild trust among customers in the UK. To achieve this goal, we collaborated with a variety of influencers, leveraging their creativity to showcase the exceptional travel experiences, destinations, and services offered by Wizz Air.
By leveraging our strong relationships with influencers, we facilitated diverse talents from our network to experience Wizz Air flights, explore its distinctive destinations, and produce a variety of authentic and engaging content pieces to showcase the WIZZ brand.
Once the creator content went live, we analyzed audience perception and response through our bespoke AI-driven sentiment dashboard. The creators we selected for this campaign span lifestyle, travel, comedy, and other content niches, seamlessly aligning with Wizz Air's desired tone. Our tailored influencer approach not only exceeded monthly KPI targets but also enhanced brand messaging with valuable sentiment data.
6.5M organic impressions
Thanks to Disrupt's extensive network and data-driven approach, we have observed that influencer campaigns, alongside other market activations, have contributed to the growth of our brand awareness in the UK.
Social Media and Influencer Marketing Manager - Wizz Air
TIME AND TIME AGAIN
Best Use of Budget, Bronze
Influencer Marketing Awards
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
Digital Growth Awards