There’s no doubt about it, this trial has been a big deal since it was rolled out across several countries in July.

This comes after the photo sharing app was voted the worst social media app for mental health among 14-23 year-olds back in 2017.

One thing that really rings true is the likeability and relatability of the influencers that people follow. If you follow someone because they're a bit of a train-wreck and fun to keep up with, it's unlikely that their next post featuring a product is going to really relate to you.