Could there be an online solution to an offline problem? And could the unexpected answer be in the form of influencers?

2019 is officially upon us and as marketeers one of the best ways to get our brains ticking after copious amounts of turkey is to trend forecast for the year ahead.

Now that more global companies than ever are devoting large chunks of their annual budget to influencer marketing it’s our job to ensure that money is not going to waste.