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How do luxury and premium brands scale through creators without losing what makes them special? Disrupt took to Creator Fest Europe with Bremont Watches and Vinted to find out.

At Cannes Lions 2026, Disrupt asked brands one question: How much of your influence would survive if you stopped paying for it?

The 2026 World Cup is sport’s biggest marketing moment. Learn how brands can win without sponsorship using creator-led, social-first strategies.