Top 10 Home Influencers Creating Aesthetic Social Feeds in 2025
6 MIN READ
As someone with a slight obsession with interior design, my social feeds are typically flooded with a tapestry of unique spaces, eye-catching details and stunning renovations. All beautifully created, and carefully curated by Home Influencers.
Unlike traditional interior magazines or TV shows, home influencers offer a behind-the-scenes look at how real people are transforming their living spaces—whether through high-end renovations, clever DIYs, or simply mastering the art of aesthetic spaces.
As brands increasingly seek to integrate seamlessly into consumers’ lives, home influencers represent an unparalleled opportunity. Their ability to inspire, educate, and build trust with engaged audiences makes them powerful partners for homeware brands, lifestyle companies, and even financial services looking to tap into the property and renovation market.
From minimalist lofts to colourful homes, I’ve curated a list of the top 10 home influencers that speak to my love of interiors and defining interior inspiration in 2025.
What is a Home Influencer?
A home influencer is a social media creator who shares content focused on interior design, renovations, home organisation, and lifestyle aesthetics. These influencers inspire their audiences through home makeovers, DIY projects, and expert design tips, often collaborating with brands in the home and lifestyle space. Their content typically spans platforms like Pinterest, Instagram, TikTok, and YouTube, where they showcase their design journeys, share styling advice, and review home-related products.
Unlike traditional interior designers, home influencers build personal connections with their audience, offering real-time updates on their home transformations and making aspirational design feel more attainable. Whether their style is minimalist, maximalist, or vintage-inspired, they serve as trusted voices in the world of home aesthetics and functional design.
Maia’s Top 10 Home Influencers
Matilda Bea
Matilda is hands down one of my all-time favourite home influencers. Based in London and just as dinner-party-obsessed as I am, her content feels like scrolling through the dreamiest Pinterest board brought to life. She shares glimpses of her London home, from chic renovations to flawless kitchenware and the ultimate dinner party inspiration. Matilda’s vibe is all about empowering her audience to design and embrace their dream life in their dream home— truly a creator for anyone who loves stylish, intentional living.
Laura Greenhalgh
Laura is another one of my absolute favourite home influencers. Her countryside escape is the backdrop for her dreamy, inspiring content. Watching her renovation journey unfold has been such a treat as she brings her family home to life with her feminine style. Alongside her stunning interiors, Laura shares easy-to-follow recipes and book recommendations—so much so that she even has a dedicated account for her picks. Her blend of cosy living and creative inspiration makes her a must-follow and an easy addition to our top 10 home influencer list.
Jack Callaghan
Jack is the ultimate go-to for all things ASMR cleaning. His videos are binge-worthy and extremely satisfying to watch. Jack seamlessly incorporates brand collaborations into his content, making them feel natural and inspiring. Whether you’re looking for cleaning motivation or just love a beautifully curated space, Jack’s profile is the ultimate destination.
Phoebe Beckett
Phoebe is a London-based interior designer with a super cool mid-century style loft. Her space is full of character, with exposed brick walls and high ceilings that really make it stand out. Every post she shares shows off a new angle of her home, with fresh ideas and stylish touches. Phoebe’s content is full of inspiration for anyone who loves unique, beautiful interiors.
Taro’s House
Marc and Shreya, the duo behind Taro’s House, have mastered minimalistic living with their sleek home. Their content is the perfect mix of home inspiration and travel guides, featuring the coolest neighbourhoods in places like London and Hong Kong. Additionally, their love for coffee shines through, making their profile an ideal ‘pick-me-up’ for anyone looking for minimalist vibes and a good caffeine fix.
Lana Wilman
Lana’s vibrant and colourful home is the ultimate inspiration for anyone looking to add personality to their space. She’s constantly redecorating and sharing fresh looks from different corners of her house, keeping things fun. One of my favourite things about Lana is her weekly updates through carousel posts, which add a personal touch and make her content feel so relatable. She knows how to keep her audience connected while delivering endless home inspo!
Lisa Mistry
Lisa of Loft 208 is a pro at sharing her dreamy space and giving you easy-to-follow how-to’s so you can create your own dream home just like hers. I had the pleasure of visiting her loft for a shoot that Disrupt facilitated with LG, and I can honestly say her space is even more stunning in person. Lisa perfectly blends peaceful vibes with the cool, trendy loft style, creating a space that feels both stylish and serene.
Belgravevilla
I absolutely love Milly and Louis’ content! They’re currently restoring a stunning 7-bedroom former Bishop’s residence in South Wales, and it’s impossible to stop watching. Their restoration journey is filled with unexpected surprises, and it’s so much fun to see what comes next with an old Victorian house. You can follow along with their updates on Instagram, TikTok, and YouTube—each platform giving you a new glimpse into their incredible project.
Patricia Rodi
Patricia is a Swedish-French interior designer who truly makes the ordinary extraordinary in her 1870s Scottish home. Her style is a beautiful blend of nostalgia, featuring floral print couches and wallpapers that add both character and charm. Creating a coastal home that’s interesting and timeless.
Kirthanaa Naidu
While Kirthanaa may not be a traditional home influencer, she showcases the most beautiful tablescapes that will leave you inspired. Her dreamy content is the ultimate inspiration for anyone planning a fabulous dinner party. Kirthanaa isn’t just about beautiful table settings—she also shares content about cooking and event styling, bringing a perfect mix of creativity and practicality. Her collaborations with brands feel like a seamless extension of her profile, adding even more value to her already inspiring content.
Home Influencer Marketing & the Opportunities for Brands
Home influencers have transformed how consumers discover and engage with interior trends, products, and brands. From aspirational yet achievable DIY projects to high-end design inspiration, these creators bridge the gap between dream homes and real-life transformations.
For brands, home influencers offer an immediate and highly visual way to showcase products in real settings. Through a seamless brand collaboration strategy, these influencers provide unparalleled opportunities to tap into a highly engaged and design-savvy audience.
If your brand is looking to tap into the power of home influencers, Disrupt Marketing can help you identify and collaborate with the right creators to elevate your campaign. Get in touch with us today to explore how we can bring your brand to the homes of highly engaged consumers.
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