At its core, influencer marketing is monetising digital word of mouth. It pays to treat working with influencers as a longer term relationship.

To celebrate the return of the champions league, we invited Jemel to Disrupt’s offices for a special challenge with our very own AGT…

One thing that really rings true is the likeability and relatability of the influencers that people follow. If you follow someone because they're a bit of a train-wreck and fun to keep up with, it's unlikely that their next post featuring a product is going to really relate to you.