LOOKING AHEAD: Trends Shaping The Creator Economy

18 December 2025

Overview

The creator economy shows no sign of slowing down, now valued at over $250 billion. From viral cultural moments like “Tube Girl” and “Girl Dinner” to the rise of new platforms and the rapid influence of AI, 2023 was a landmark year for creators and brands alike.

This forward-looking report explores the trends set to dominate 2024, from AI-powered creativity and the mainstreaming of digital talent to the evolution of search and the next phase of B2B influence. Packed with insights and data, it’s designed to help brands, agencies and creators stay ahead of a fast-changing influencer marketing landscape.