Top 10 UK Car Influencers Driving Automotive Culture in 2025
The world of cars is evolving as fast as the cars themselves. From electric vehicles to self-driving technology and next-generation supercars, the automotive industry has never been more innovative. Bringing this world to life online are car influencers, creators who combine knowledge, passion, and entertainment to engage audiences far beyond the traditional “petrolhead” crowd.
These influencers don’t just review cars; they tell stories, showcase culture, and inspire the next generation of automotive enthusiasts.
What is a car influencer?
A car influencer is a creator who shares automotive-focused content across platforms like YouTube, Instagram, and TikTok. The space is broad: from reviewing supercars and restoring wrecked vehicles to breaking down financing options and highlighting everyday ownership experiences.
What sets these creators apart is their ability to build trust. They blend authority and authenticity, shaping consumer perceptions and driving interest in new car models, technologies, and culture. Unlike traditional car journalism, automotive influencers connect directly with communities, creating a dialogue that feels more personal and accessible.
The right automotive campaign starts with the right creator. At Disrupt, we connect brands with car influencers who align with your audience and values. Get in touch with our team today to find your perfect fit.
Liv’s Top Ten Car Influencers 2025
Shmee150
Amassing over 2.8million subscribers on YouTube alone, Shmee150 is a supercar vlogger renowned for ‘Living the supercar dream’ since 2010. He explores exclusive car collections across the globe (including his own impressive collection) and drives some of the world’s most desirable vehicles. His personal passion elevates his content and shows he is a leading voice in the car industry. From limited edition hypercars to factory tours and road trips, Tim has become a trusted voice for fans who want a sneak peak into all things luxury.
SeenThroughGlass
Launched in 2014 as a hobby to combine his passion for cars and video making, SeenThroughGlass has grown a global automotive platform, with a total following of over 1.4million subscribers. He blends storytelling with high-quality production to showcase a lifestyle surrounded by driving. Over the years, he’s worked with Formula 1 legends, presented motorsport events and was even recognised as one of the Sunday Times Top 50 UK Influencers in 2019. Today, he continues to capture his audience with his adventures across europe.
Ollie The Car Kid
As ‘London’s Youngest Car Spotter’ and self-proclaimed ‘rev enthusiast’, Ollie’s content charms audiences through his love of spotting, reviewing and celebrating supercars. Along with his genuine enthusiasm, his 459,00+ following gets to see him joined by high-profile figures such as John Cena, as well as watching him presenting at events. No wonder he was named one of the world’s ‘Top 100 Child Prodigies’! Ollie’s youthful energy is inspiring a new generation of car fans, all at only 10 years old.
TheOtherStuff
The OtherStuff’s 210K+ subscribers get to engage with his lively content in a number of ways; whether that’s as a virtual passenger in his ‘drive with me’ videos, keeping up to date with new cars on the market, or getting a hands on tutorial through his car modification videos. Michael’s content is perfect for enthusiasts learning how to tweak and personalise their cars, making him a go-to creator for those wanting to be confident in DIY modifications.
Mr JWW
You could say that James Walker – better known as Mr JWW – is one of the leading UK car influencers, due to his impressive following of over 1.8 million subscribers. He upholds a reputation for premium, cinematic automotive content, with his videos showcasing supercar reviews, road trips and behind-the-scenes access to exclusive car events. He gives viewers the inside scoop into the elite automotive industry while also testing some of the most desirable cars in incredible places around the world.
Becky Evans
Known as the ‘Drift Queen’, former Red Bull presenter Becky Evans has built a combined social following of over 611,000. She is a prominent female voice in the UK car space, combining strong technical expertise with fun and engaging content that documents her love for drifting, car builds, and her ‘A girl’s guide to’ series, which tests some of the best cars on the market. Becky is also a role model for breaking stereotypes in a male-dominated industry, inspiring new audiences to get into cars and motorsports.
Mat Armstrong
Mat Armstrong’s hugely impressive following of over 7.5 million subscribers combined positions him as a car enthusiast powerhouse. His restoration projects have turned him into a sensation, where he turns wrecked supercars into fully functioning pieces; notably, he rebuilt Marcus Rashford’s £700,000 after a crash. His content blends hands-on technical and mechanical expertise with dramatic storytelling which particularly appeals to those who love the satisfying ‘before and after’ journey.
Dadcars
Dadcars is on a quest to review cars from a Dad’s perspective, and has made his own mark in the industry by combining his car enthusiasm with family life; wondering which child seat will fit in your car? Chances are, he has the answer for you! He focuses on the practicality of vehicles for parents, from boot space to comfort for long journeys. Of course, many of these cars that he ‘parent proofs’ aren’t your average 4 x 4, and he often takes the family on trips in high end sports cars, such as a Maserati Granturismo Sport. Dadscars offers a refreshing alternative to the supercar-heavy content that dominates the space.
TGE TV
With a social following of over 555,000 subscribers, TGE blends car culture with lifestyle, humour, and a little bit of luxury. TGE uses his tongue-in-cheek personality in vlog-style content, often with his wife, whilst still showcasing what viewers want to see, such as supercars and high-end car collections. His content is perfect for fans of high-end luxury cars and those who enjoy content with a playful edge.
SheTalksCars
For those who need car advice, SheTalksCars is your go-to girl. With over 360K followers over TikTok and Instagram, she breaks down complex topics such as MOTs, car financing, and servicing in a clear, jargon-free style manner. She makes car ownership more accessible and understandable, which has ultimately allowed her to build a loyal audience. By combining expertise and relatability, she is helping to reshape how young drivers manage car ownership, making her a trusted voice in the UK car space.
Automotive Influencer Marketing and the Opportunities for Brands
Automotive influencers are reshaping how brands connect with car enthusiasts and everyday drivers alike. By blending entertainment, expertise, and authenticity, these creators make automotive content accessible to wider audiences while still appealing to niche communities.
For brands, the opportunity is clear: work with the right influencers and you’ll unlock campaigns that feel genuine, spark conversations, and inspire trust. Whether launching a new model, showcasing innovation, or sparking lifestyle content, automotive influencers offer a route to audiences that traditional marketing can’t reach effectively.
Ready to accelerate your brand’s presence in the automotive space? Speak to Disrupt today.
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