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How do premium brands scale through creators without losing what makes them special? Disrupt took to Advertising Week Europe with Bremont Watches and Vinted to find out.

Disrupt was on the ground at SXSW 2026. Here are the biggest creator economy and influencer marketing conversations from the festival — and what they mean for your brand.

Discover the latest TikTok updates for 2026. New features, platform shifts and smarter tools every brand, agency and creator needs to know about.