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Instagram has ended the era of the curated content. From April 2026, unoriginal content is no longer recommended to new audiences. Here's what changed and what brands need to do now.

How do premium brands scale through creators without losing what makes them special? Disrupt took to Advertising Week Europe with Bremont Watches and Vinted to find out.

Disrupt was on the ground at SXSW 2026. Here are the biggest creator economy and influencer marketing conversations from the festival — and what they mean for your brand.