Resources

Resources
Strategic thinking and practical resources built to turn influence into real business impact.
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18/12/25 BY JAKE CRABB

Everything Is Influenced: 2025 Creator Economy Trends

The creator economy is rewriting the rules of marketing. This in-depth whitepaper explores the biggest shifts defining 2025, from creators stepping in as creative directors…

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18/12/25 BY JAKE CRABB

Brand Preparation Tips to Maximise Q4 Success

The holiday shopping season is the biggest commercial moment of the year, and competition is fierce. This guide unpacks how brands, agencies and creators can…

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18/12/25 BY JAKE CRABB

Achieving a 13:1 ROAS for Toolstation | B2B Influencer Case Study

Discover how Disrupt helped Toolstation achieve a 13:1 ROAS with a B2B Influencer Marketing campaign driving 1.2 million organic impressions and over 1.3k purchases.

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18/12/25 BY JAKE CRABB

LOOKING AHEAD: TRENDS SHAPING THE CREATOR ECONOMY IN 2024

The creator economy shows no sign of slowing down, now valued at over $250 billion. From viral cultural moments like “Tube Girl” and “Girl Dinner”…

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18/12/25 BY JAKE CRABB

How to Win Big This Black Friday

Black Friday remains one of the most competitive moments in retail, with billions spent online each year and attention spans at a premium. To cut…

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NEWS & VIEWS

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Trust anchors in the age of AI: Why creators hold the key to brand genuineness

In the age of AI, creators act as trust anchors, helping brands build authenticity, credibility, and genuine audience trust.

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Why Creator Marketing Is the Winning Channel for Sport, and How the World Cup Changes Everything

The 2026 World Cup is sport’s biggest marketing moment. Learn how brands can win without sponsorship using creator-led, social-first strategies.

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Instagram Just Changed the Rules for Every Brand on the Platform

Instagram has ended the era of the curated content. From April 2026, unoriginal content is no longer recommended to new audiences. Here's what changed and what brands need to do now.