Top 10 Green-Fingered Gardening Influencers

The days are getting longer, the sun is shining (finally), and across the UK, people are heading back into their gardens. Whether it’s planting tomatoes on a windowsill or designing a fully-fledged backyard haven, green-fingered gardening influencers are offering up all the inspiration needed for a season of growth.

Gardening, homesteading, and “eating off the land” influencers are leading a quiet revolution, reconnecting us with the rhythms of nature and a way of life many have forgotten in our tech-heavy, on-demand world. Through social media, these creators are reigniting ancestral instincts, teaching audiences the joy of growing, harvesting, and cooking their own food. From aesthetic cottage gardens to DIY compost hacks, the rise of gardening influencers shows no signs of slowing down.

In today’s fast-paced environment, these influencers are more than just trendsetters, they’re custodians of tradition. While grocery delivery is more accessible than ever, conversations around rising food costs, ultra-processed ingredients, and sustainability have driven a renewed interest in self-sufficiency. These creators are answering that call, spotlighting a lifestyle that’s grounded in resourcefulness, biodiversity, and intention.

What is a Gardening Influencer?

A Gardening influencer is a content creator who specialises in sharing insights, inspiration, and practical advice about sustainable living, self-sufficiency, and reconnecting with nature. These influencers act as modern-day stewards of traditional knowledge, guiding their audiences toward a more grounded lifestyle.

Gardening and homesteading influencers cater to a variety of interests and niches, including:

• Sharing daily snapshots of gardens and growth updates.
• Offering practical advice on topics like composting, preserving food, or self-sufficient living.
• Curating seasonal tips on planting, harvesting, or cooking with the homegrown ingredients.
• Advocating for causes such as sustainability, permaculture, and ethical land stewardship.

While this niche may attract fewer brand partnerships than fashion or beauty, the audience is highly engaged, and the creators are deeply trusted. For brands that align with sustainability, wellbeing, and intentional living, this is a golden opportunity. The authenticity of gardening influencers allows branded content to cut through the noise in a way that feels natural and impactful.

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Carmen (@carmeninthegarden) 

Carmen, known as “Carmen in the Garden” on TikTok, is a Los Angeles-based gardening influencer who shares seasonal recipes with her audience, all utilising ingredients from her garden. With over 1.1 million followers, she inspires her community to embrace sustainable living and culinary creativity. Aside from her garden-to-table videos, Carmen also shares her ‘harvest baskets’, a gift basket filled with homegrown flowers and produce, which she regularly brings to her parents-in-law. 

Jordan and Silvan (@homegrown_handgathered)

Jordan and Silvan have amassed their following over 837,000 by sharing educational videos on gardening and foraging. Their content includes foraging tips, wild food cooking, and insights into self-sufficient lifestyles. Jordan and Silvan also regularly challenge themselves to ‘live off the land’ for prolonged periods of time whilst documenting their daily diets and recipes, which utilise the ingredients they have available to them at the time. Aside from tips on planting and foraging, they also heavily focus on the processing of the ingredients to ensure no part of their harvest is wasted.  

Kristen (@verygoodgardening) 

Kristen is a Central Maryland gardener who shares her passion for homegrown produce and sustainable living with her audience. With over 834.9K followers on TikTok, she offers practical gardening tips and hacks, showcases vibrant harvests, and provides insights into greenhouse cultivation. By focusing on greenhouse gardening rather than leveraging acres of land, Kristen makes gardening more accessible to the average person and inspires them to embrace the joys of growing fresh, organic produce – no matter the space! 

Brian (@redleafranch) 

Brian Brigantti, the creator behind @redleafranch on TikTok, invites his audience into a serene world of gardening, homesteading, and sustainable living. Located in Tennessee, Brian shares captivating glimpses of his daily life, from tending lush gardens and harvesting fresh produce to offering tips on creating a thriving, self-sufficient space. With over 3.2 million followers, Brian has built a community that celebrates the beauty of living in harmony with nature. More recently, he also published his book “Gardening for Abundance”, which offers readers a comprehensive guide to the world of gardening. 

Mona (@monalogue)

Ramona Jones is a writer and photographer based in the South West of England. She shares life from her cottage and garden, offering aesthetic videos and insights into her countryside lifestyle. She has over 129,000 subscribers on YouTube and 950,000 followers on Instagram. Her work has been featured on platforms like BBC Gardener’s World, where she shares her gardening expertise and in November 2024, she published her book “Growing: A year of living and nurturing with the seasons”.

Jamie Walton (@nettlesandpetals)

Jamie Walton’s Instagram account, @nettlesandpetals, features a range of digestible and useful gardening tips alongside easy recipes featuring his produce. More than that, however, Jamie truly focuses on the importance of biodiversity, circularity and ecological gardening that creates a thriving environment for local wildlife. He is also the main supplier for a high-end wellness hotel near Whitby and similar to other creators in this list, he has published a book in the past year matching the title of his account “Nettles and Petals”.

Martha (@marfskitchengarden)

Through her account @marfskitchengarden, Martha Swales shares a vibrant journey through the world of home gardening in a humble backyard. Focused on growing a wide variety of herbs, vegetables, and flowers, she offers inspiration and tips for those looking to cultivate their own garden. The account highlights seasonal produce suitable to be grown on limited space in London, highlighting useful hacks to maximise results with minimal equipment. Her recipe videos also show how the produce can be incorporated into different dishes with minimal waste. Recently, she has announced her book ‘Give it a Grow’ which breaks down a range of easy-to-implement gardening projects. 

Amy (@inthecottagegarden) 

Amy takes viewers on a delightful journey through the tranquil world of cottage gardening on @inthecottagegarden. Filled with inspiration for growing flowers, herbs, and vegetables, the account shares tips for creating a cozy, sustainable garden space. With a focus on nature, simplicity, and seasonal beauty, it’s perfect for anyone looking to add a bit of charm and greenery to their surroundings. Amy is also the host of a gardening podcast called ‘The Gardening Girls Podcast’ alongside her two friends Dagny & Meg.

Amber (@ambersallotment) 

Amber from @ambersallotment originally grew her account by offering a glimpse into the joys of allotment gardening. While her feed is a balanced mix of parenting and lifestyle content alongside the gardening updates, her community remains highly engaged and interested in Amber’s posts featuring homegrown produce, sustainable gardening practices, and tips for cultivating vegetables, fruits, and flowers. Most recently, she has also shared some of her gardening fails and weather disappointments, which only adds to her authenticity.

Frances (@frantophill)

Frances is a garnerner, presenter and contributor to ‘Garnerner’s World’ from Kent. On her Instagram account @francestophill, she invites followers into a world of lush gardens, seasonal blooms, and mindful living. Frances shares her expertise and passion for horticulture with vibrant photos and practical advice, encouraging sustainable gardening practices and a deeper connection to nature. Her posts often celebrate the cyclical beauty of the seasons, whether through tips for growing your own produce or showcasing her vibrant garden spaces.

Gardening Influencer Marketing & the Opportunities for Brands

Gardening influencers offer more than just visual inspiration, they influence real consumer habits around food, wellness, sustainability, and lifestyle. Their highly engaged communities trust them not just for tips, but for ethos. That trust is a powerful asset for brands.

Whether it’s tools, seeds, outdoor furniture, or sustainable food products, these creators provide a unique opportunity to showcase products in a natural, useful, and highly contextual way. Branded partnerships in this space feel less like advertising and more like recommendations, making them seriously impactful.

If your brand is ready to cultivate meaningful partnerships in this space, Disrupt Marketing can help you identify and collaborate with the right creators. Get in touch today to tap into the power of gardening influencers and bring your brand to life—rooted in trust, growth, and genuine connection.