Top 10 Family Influencers Celebrating Parenthood Without Filters in 2025
Parenting can often be a polarising topic. In a world full of opinions on screen time, sleep schedules, snacks, and school routines, it’s easy to feel like you need to have all the answers. So, it’s no wonder so many parents are seeking like-minded communities and places where they can ask questions without judgment, swap stories about toddler tantrums, and hear from others simply trying to do their best. But here’s the truth: nobody has it all figured out, and there’s comfort in knowing others are right there with you. Enter a new wave of family influencers.
These social media creators remind us that love shows up in every form: in the first steps, the last cuddle before bedtime, in the sleepless nights (and strong coffee), and in the messy magic of it all. Their content connects growing audiences who want to ask questions, share stories, and celebrate the joys and struggles of real family life, without judgment.
In this article, we spotlight the top family influencers who capture the true spirit of modern parenting. These creators aren’t just showcasing picture-perfect moments; they’re celebrating parenthood, without filters, one honest story at a time.
WHAT ARE FAMILY INFLUENCERS?
Family influencers are content creators who share their lives through the lens of parenthood. Their content goes far beyond just cute pictures and parenting hacks. These creators are building loyal, highly engaged communities by opening up about their unique journeys – whether it’s navigating fertility treatments, embracing single parenthood, sharing life as LGBTQIA+ families, or raising neurodiverse children.
What makes them stand out is their ability to break down stigmas and remind their audiences that there’s no one “right” way to do family. Through humour, vulnerability, and a whole lot of heart, these influencers are reshaping how we talk about parenting in the digital age.
The best partnerships happen when brand and creator values align. Disrupt can help you identify the family influencers who’ll genuinely represent your brand. Speak to our team to learn more.
MICHAEL’S TOP PARENTING INFLUENCERS
Maia Knight @maiaknight
Maia Knight first gained attention on social media by sharing her life as a single mother raising twin girls, Violet and Scout. Her authentic and relatable approach quickly resonated with others, helping her amass 7.7M TikTok followers and over 1.2B likes to date. Today, married with a third child, Maia continues to captivate her audience with content focused on her postpartum journey, daily routines, and a sustainable approach to nutrition – often featuring produce grown right from her own garden.
The Green Family – @thegreenfamilychannel
The Green Family are the definition of heart and authenticity. Across both their joint and individual channels, Ashlee, Jordan, Anton, and Zion have built a deeply engaged audience who tune in daily for a mix of humour, fashion, and feel-good family moments. At just 3 years old, Zion, affectionately known as “Broski”, has already captured the hearts of millions, with over 5.7M TikTok followers and a debut video that’s surpassed 46M views to date. The Green family’s content offers a relatable glimpse into everyday family life, always delivered with warmth and undeniable charm.
Caitlin and Leah @caitlinandleahh
Caitlin and Leah are content creators who share their journey of parenthood as a same-sex couple. Their story began in 2015 when they connected through an online support community, quickly forming an inseparable bond. Now, 10 years later, they are proud parents of two children and have made it their mission to champion inclusion and visibility within the parenting world. Through a mix of humour, authentic family moments, and insightful takes on relationship dynamics, they continue to break barriers and create space for LGBTQIA+ families to be seen and heard.
Moe @kimonomom
As a former geisha hailing from Kyoto, Moe has built quite the legacy since leaving the profession. After the birth of her daughter, Moe started a YouTube channel and combined her love for Japanese culture, traditional attire, and home cooking. Now based in LA after recently travelling America in an RV, Moe, her husband Moto, and their daughter Sutan have built an audience of millions through their culinary adventures. With over 3.2M YouTube subscribers, their heartwarming charm has even drawn in celebrity guests – including appearances from stars like Michael B. Jordan.
Tola and Kev @raisingkevin_
Tola Andu uses her platform to document the joy of raising her neurodivergent son Kevin, and neurotypical children, Kayla and Kaiden, alongside her husband. With a TikTok following of 659K, Tola’s content addresses the day-to-day stigmas neurodivergent people often face, and by sharing Kevin’s triumphs, has created a supportive space for families to connect, learn, and find strength in their unique experiences. In her own words, Tola wishes to “give parents hope that it might not always be how you envision, but it’s still so beautiful.”
Lauren Gallagher @laurenrgall
Lauren Gallagher is a dynamic lifestyle influencer known for her engaging content that centres on her daily life with daughter, Marlow. Through their vibrant TikTok and Instagram presence, Lauren and Marlow have taken social media by storm, captivating their audience with a unique blend of daily adventures, fun fashion, and a shared passion for food – highlighting the importance of cultivating a positive relationship with the latter, and encouraging their audience to embrace balance, creativity, and enjoyment around mealtime.
Vidya @queencitytrends
Vidya is a fashion, beauty, and lifestyle creator who shares candid snapshots of everyday life with her family of four. With over 4.1M TikTok followers, her posts frequently feature inclusive fashion content, think “outfit of the day” and “GRWM” clips, travel content, family outings with her husband and two children, and of course, they’re collective love of caviar. Vidya also proudly weaves South Asian culture and tradition into her content, offering her dedicated audience a blend of modern motherhood and cultural representation.
Bella Weems Lambert @bellaweemslambert
Bella is a mother and entrepreneur, co-founding jewellery company Origami Owl at just 14 years old. In recent years, Bella has connected with millions more by sharing her and husband Dallin’s deeply personal journey through infertility. Their honesty and vulnerability resonated with hopeful parents around the world, and in 2023, the couple welcomed their adopted daughter, Story, into their family. Through their YouTube channel, which has amassed over 4M subscribers, Bella and Dallin offer an inside look at family life, blending heartfelt moments, parenting milestones, and travel adventures.
Family Influencer Marketing & the Opportunities for Brands
Family influencers have redefined how brands connect with parents and families online. Rather than presenting a picture-perfect life, these creators share the everyday realities, messy mornings, imperfect routines, and moments of joy that resonate with their audiences.. Their honest storytelling transforms traditional campaigns into relatable narratives, inviting followers into a space built on trust and authenticity.
For brands, family influencer marketing unlocks powerful opportunities to reach highly engaged, loyal audiences. Whether launching a new family product, promoting services, or inspiring community conversations, partnering with top family influencers leads to content that feels genuine, not forced. If your brand is ready to collaborate in a way that truly connects, Disrupt can help identify the right voices and deliver meaningful results.
Get in touch today to unlock the true potential of genuine family influence for your next campaign.
5 MIN READ
4 MIN READ
7 MIN READ