Resources

Resources
Strategic thinking and practical resources built to turn influence into real business impact.
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18/12/25 BY JAKE CRABB

Everything Is Influenced: 2025 Creator Economy Trends

The creator economy is rewriting the rules of marketing. This in-depth whitepaper explores the biggest shifts defining 2025, from creators stepping in as creative directors…

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18/12/25 BY JAKE CRABB

Brand Preparation Tips to Maximise Q4 Success

The holiday shopping season is the biggest commercial moment of the year, and competition is fierce. This guide unpacks how brands, agencies and creators can…

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18/12/25 BY JAKE CRABB

Achieving a 13:1 ROAS for Toolstation | B2B Influencer Case Study

Discover how Disrupt helped Toolstation achieve a 13:1 ROAS with a B2B Influencer Marketing campaign driving 1.2 million organic impressions and over 1.3k purchases.

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18/12/25 BY JAKE CRABB

LOOKING AHEAD: TRENDS SHAPING THE CREATOR ECONOMY IN 2024

The creator economy shows no sign of slowing down, now valued at over $250 billion. From viral cultural moments like “Tube Girl” and “Girl Dinner”…

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18/12/25 BY JAKE CRABB

How to Win Big This Black Friday

Black Friday remains one of the most competitive moments in retail, with billions spent online each year and attention spans at a premium. To cut…

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NEWS & VIEWS

READ OUR LATEST BLOG POSTS

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Disrupt acquires Imagen Insights and Welcomes Jay Richards as Managing Director

Disrupt has acquired Imagen Insights, the qualitative research platform trusted by global brands. As part of the acquisition, Imagen co-founder Jay Richards has been appointed Managing Director.

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The Science Behind Viral Content: How to Go Viral

Explore the science behind viral content and learn how brands can go viral using psychology, algorithms and creator-led strategy.

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TikTok SEO: How to Rank Higher and Boost Visibility

Learn what TikTok SEO is, how the algorithm works, and how to optimise videos for higher search visibility. See how Disrupt helps brands grow on TikTok.