Jay Richards
Jay Richards is Managing Director of Disrupt, the award-winning influencer marketing agency known for delivering genuine influence. A Forbes 30 Under 30 entrepreneur and Mediatel Future Leader finalist, Jay co-founded Imagen Insights, the qualitative research platform used by global brands including Netflix, Vinted, Google and Unilever, before joining Disrupt through its acquisition in February 2026. At Disrupt, Jay fuses audience science with creator storytelling to build campaigns that move people and drive commercial impact. With a combined social following of over 120,000, Jay is a practitioner and a leader of the creator economy in equal measure.
Influencer marketing took centre stage for the first time ever at this year's Cannes Lions festival. Stevie Johnson recaps the key insights.
25 June 2024 5 MIN READ
As influencer marketing continues to mature, more brands are considering it as a channel that is part of their always-on strategy.
27 February 2023 5 MIN READ