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SOME OF OUR LATEST WORK

Growing Impact and Awareness for
Vinted
with always-on influencer activity
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Unlocking the potential of data and innovation to achieve outstanding success with Vinted UK's always-on influencer marketing activity.

Approach

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OBJECTIVE

Vinted wanted to develop its approach to influencer marketing in the UK into regular, always-on monthly activity, utilizing content creators to grow its presence in the UK market, drive sign-ups to its app, and increase the number of followers to influencer 'closets'.

CHALLENGE

The main challenge that we faced as part of this campaign was to create scroll-stopping content in a saturated vertical with very active and well-known competitors - whilst also ensuring sales targets were met.

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Solution

What started as a a one-off campaign for Vinted has blossomed into a multi-year, always-on partnership with Disrupt, thanks to our continued over-delivery against set targets and the opportunities to innovate that we have been able to identify. By focusing on strategy and innovation, as well as using inside and data-driven insights, we were able to present Vinted with new audience targeting and growth opportunities.

This has been so successful that the UK has become a leading market for Vinted and our approaches to influencer marketing have been duplicated across various other markets that they currently operate in. We have also seen growth in the scope of our work as Vinted's presence has matured - incorporating high quality, professional content production for paid campaigns and experiential activations.

RESULTS

8m impressions
300k engagements
700+ pieces of content
130+ influencers used

AWARD-WINNING RESULTS

TIME AND TIME AGAIN

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Best Use of Budget, Bronze

Influencer Marketing Awards

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INTEGRATED CONTENT CAMPAIGN OF THE YEAR

UK Content Awards

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BEST WORKPLACES, MEDIUM ORGANISATIONS

Great Places to Work, UK

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INTEGRATED CAMPAIGN

Digital Growth Awards