It’s important to remember that no-one is the same: not one person in the whole world has had the exact same experiences, especially true of LGBTQIA+ people.

There’s no doubt about it, this trial has been a big deal since it was rolled out across several countries in July.

One thing that really rings true is the likeability and relatability of the influencers that people follow. If you follow someone because they're a bit of a train-wreck and fun to keep up with, it's unlikely that their next post featuring a product is going to really relate to you.