There has been a real shift in bringing mental health issues into the spotlight, particularly within younger age groups who have practically grown up online. Gen Z is the most switched on generation when it comes to mental wellbeing, so it isn't a surprise that many have chosen to turn their backs entirely on social media.

2019 is officially upon us and as marketeers one of the best ways to get our brains ticking after copious amounts of turkey is to trend forecast for the year ahead.

Now that more global companies than ever are devoting large chunks of their annual budget to influencer marketing it’s our job to ensure that money is not going to waste.