There has been a real shift in bringing mental health issues into the spotlight, particularly within younger age groups who have practically grown up online. Gen Z is the most switched on generation when it comes to mental wellbeing, so it isn't a surprise that many have chosen to turn their backs entirely on social media.

Now that more global companies than ever are devoting large chunks of their annual budget to influencer marketing it’s our job to ensure that money is not going to waste.

If Instagram hasn’t been a huge focus for your business it should be now.