Brands are looking to Gen-Z to revitalise. Those that saw peak popularity in the previous decade aren't walking, but running to the aid of influencers... and it's working.

It’s had a bumpy decade or so but is standing strong on over 319M daily active users. Let's look at some of the new features.

While Gen Z are much more aware of when they are being targeted with ads on social media nowadays, this doesn’t deter from the need to have what everyone else does.