An emerging category in a predominantly video lead space, audio influencers are those that use live conversation rooms, voice messaging and podcasts as a means of social influence.

Brands are looking to Gen-Z to revitalise. Those that saw peak popularity in the previous decade aren't walking, but running to the aid of influencers... and it's working.

While Gen Z are much more aware of when they are being targeted with ads on social media nowadays, this doesn’t deter from the need to have what everyone else does.