The Top 10 Wellness Influencers on Social Media

In recent years, wellness influencers have become central figures in the conversation about health and well-being. As cultural shifts in the mid-2010s began to emphasise the importance of mental health, work-life balance, and self-care, younger generations like Millennials and Gen Z embraced practices such as meditation, journaling, and stress management. The COVID-19 pandemic only accelerated this movement, as people turned to virtual solutions for fitness, nutrition, and mindfulness.

Social media has allowed these influencers to build tight-knit communities by sharing personal experiences and offering approachable alternatives to traditional expert advice. From yoga routines and healthy recipes to mental health tips, wellness influencers present valuable content that speaks directly to their audience, making wellness more accessible than ever before.

What is a Wellness Influencer?

A wellness influencer is a content creator who promotes holistic health and well-being through social media and digital platforms. These influencers educate, inspire, and motivate their audience to embrace healthier lifestyles, often through practical tips, personal experiences, and expert knowledge. Their content may encompass a variety of aspects, including physical fitness, mental health, nutrition, mindfulness, and personal growth.

Wellness influencers typically specialise in one or more of the following areas:

• Physical Fitness: Sharing workout routines, fitness challenges, and motivational content to help followers achieve physical health goals.
• Mental Health Advocacy: Discussing strategies for emotional well-being, stress management, self-compassion, and mental health awareness.
• Healthy Eating & Nutrition: Providing recipes, meal plans, and nutritional advice to support a balanced diet.
• Mindfulness & Meditation: Offering guidance on meditation practices, mindfulness exercises, and stress-reducing techniques.
• Self-Care and Personal Growth: Promoting practices that encourage personal development, self-love, and overall life balance.
• Sustainability & Ethical Living: Encouraging eco-friendly practices in wellness, including sustainable beauty products, mindful consumption, and environmentally conscious living.

These influencers serve as guides to a more balanced and healthy lifestyle, using their platforms to provide practical advice and share valuable resources.

The Top 10 Well Influencers on Social Media

Tam Kaur  

Tam Kaur is well known for her wellness content and is a perfect example of a wellness influencer. Her content focuses on personal development, growth, self-love and mindset development. She has built a significant following on platforms like YouTube, TikTok and Instagram, where she shares her journey and practical advice on topics such as manifestation, building confidence and achieving life goals. Tam’s journey accelerated when she began sharing personal experiences of overcoming challenges, her content resonates with a broad audience, particularly young adults navigating life’s complexities. She went from 2,000 to over a million YouTube subscribers within a year, she has successfully published a book called Buy Yourself the Damn Flowers and she has been featured on established podcasts like Talk Twenties and Millennial Mind. 

Dr Alex George  

Originally an A&E doctor before rising to fame on the 2018 season of Love Island. Alex’s relatable and down-to-earth nature earned him a significant following after the show. Alex has used his platform to become a prominent voice in mental health and wellness advocacy. In 2021 he was appointed the UK Youth Mental Health Ambassador by then Prime Minister Boris Johnson, he hosts The Stompcast podcast, which focuses on mental well-being and has authored several best-selling self-help books. He also recently celebrated 2 years of sobriety, which he passionately shares updates about and aims to inspire like-minded sober-curious folks on his YouTube channel. He continues to influence public health conversations and emphasises the importance of mental fitness and resilience, making him a must-have for our top wellness influencers list.   

Kelechi Okafor  

Kelechi Okafor is a multifaceted wellness influencer, writer and actor. She’s known for her podcast Say Your Mind which explores social justice, identity and personal empowerment. Kelechi is also the founder of Kelechnekoff, a pole dance and twerk studio in London where she encourages body positivity and the reclamation of sensual movement, particularly for women of colour. Her work often highlights the intersections of race, feminism and wellness, aiming to empower marginalised communities. 

Steph Elswood  

Is a well-known influencer for her vibrant approach to health, fitness and sustainable living. As a former professional dancer, she has expanded her platform to promote body confidence, mindful eating and sustainability. But what sets Steph apart from other Wellness influencers is her advocacy for a ‘sober curious’ lifestyle through events like Dry Disco offering alcohol-free social experiences. She is the founder of an Alcohol-free spirit called Carouse. Her holistic approach makes her a relatable and motivating figure in the wellness community. 

Lydia Finnegan 

Based in London, this wellness influencer began her journey by sharing transformation photos of her eczema on Instagram, which resonated deeply with her audience. Hundreds of followers reached out, sharing similar struggles, which inspired Lydia to create a space dedicated to documenting her path to healthier skin and overall well-being. 

She runs a blog called Itchie-Scratchie, where she shares insights into managing eczema, her skincare routines, and tips for achieving better health. Her content focuses on authenticity and relatability, providing support to others facing similar challenges. By sharing personal experiences, she has cultivated a loyal community of individuals seeking guidance and connection in their wellness journeys. 

Her work serves as a reminder of the power of vulnerability and the importance of creating inclusive conversations around skin health and self-care. 

Dr Megan Rossi 

Dr. Megan Rossi is popularly known as The Gut Health Doctor, who specialises in creating content about gut health. She is a registered dietitian, nutritionist and an award-winning researcher at King’s College London, focusing on gut health’s role in chronic diseases.

Her content explores the impact of diet, including probiotics, prebiotics, and dietary fibres on conditions like IBS, diabetes and mental health. Her content ranges from health hacks to go sugar-free, food recipes that are polyphenol-rich, backed by science myth-busting. Her approach emphasises dietary variety which makes her methods more enjoyable for her audience rather than restrictive. Her combination of scientific rigour, practical advice and relatable communication makes her a trusted voice in the wellness niche. 

Dr Rangan Chatterjee  

Dr Rangan Chatterjee is a UK-based physician, author and wellness influencer known for his holistic approach to health. He gained widespread recognition through his BBC series Doctor in the House, where he helped families transform their health. Dr Rangan has an efficient way of simplifying complex health topics, making it accessible to a broad audience.

He heavily touches on mental health topics like Burnout, Self-love and crafting a mindset for success on his Instagram. His philosophy emphasises the importance of balance in four key areas: food, movement, sleep and mental health. With over 1.4 million followers, Chatterjee has established himself as an influential figure in the wellness niche. 

Dr Hazel Wallace 

Also known as the Food Medic, Dr Hazel Wallace is an ex NHS doctor, registered associate nutritionist and personal trainer. She is a prominent wellness influencer who is recognised for her evidence-based approach to health and nutrition. She has a huge focus on women’s health and promoting lifestyle and dietary changes to improve overall well-being. She has authored several books which address broader health topics through a female-centric lens. Her social media platforms successfully bridge the gap between traditional medicine and preventive health care. 

Mehak Kaur 

Mehak Kaur is an ex-NHS doctor who is dedicated to building a community on social media that is all about helping people become better versions of themselves. She is dedicated to creating aesthetically pleasing and informative content to share with her audience. She has a successful ‘Better you’ series that shares tips and tricks on how you re-brand yourself, how to face your fears and dealing with burnout. She has a highly engaged community and is on her way to creating a successful Wellness brand.  

Emma Louise  

Emma Louise O’Neill, known as the “reluctant wellness babe,” stands out among British influencers for her genuine and relatable approach to wellness. Combining topics like nutrition, beauty, fashion, travel, and lifestyle, Emma brings a well-rounded perspective to self-care. 

As an intuitive nutrition and health coach, she challenges traditional wellness stereotypes with her down-to-earth demeanour and focus on authenticity. Her content inspires a diverse audience by blending physical health tips with insights into beauty and personal growth. In a world of curated perfection, Emma’s honest and approachable style invites others to embrace wellness on their own terms. 

Wellness Influencer Marketing & the Opportunities for Brands

These top wellness influencers have become trusted guides for individuals seeking better physical, mental, and emotional well-being. With their genuine content and expertise, they inspire and empower their followers to adopt healthier lifestyles. Their loyal and engaged audiences return for authentic, relatable advice that resonates with their personal wellness journeys.

For companies exploring wellness influencer marketing, collaborating with these creators isn’t just about increasing brand visibility—it’s about forging meaningful connections with a community that values health, sustainability, and personal growth. By partnering with these influential wellness advocates, brands can build lasting relationships with health-conscious consumers and turn inspiration into measurable results.

The opportunities for impactful partnerships in the wellness space are abundant. If you’re ready to harness the power of influencer marketing and elevate your brand’s presence in the wellness industry, now is the perfect time to take action. Get in touch for a conversation today.