Top 10 Food Influencers Cooking up a Storm in the UK
6 MIN READ
Food influencers are dominating the digital space, becoming some of the most viral stars in content creation. Platforms like Instagram and TikTok are bursting with short-form, snappy recipe videos that captivate millions, making these creators highly sought-after by culinary brands eager to tap into their influence.
Viewers (quite literally) eat up the fast-paced, mouth-watering content from creators like Sam’s Eats, whose videos consistently draw staggering numbers—one even racking up an eye-popping 14.3 million views without so much as a written recipe.
What makes this type of content so irresistibly watchable? It’s the magic of visual storytelling paired with the satisfying simplicity of the ASMR (Autonomous Sensory Meridian Response) phenomenon. These videos often feature no talking, just the natural sounds of sizzling, chopping, and whisking—immersing audiences in the sensory joy of cooking.
The combination of vibrant visuals, rhythmic edits, and the pure satisfaction of seeing a dish come together makes these clips almost hypnotic, turning casual scrollers into loyal fans. It’s no wonder food creators are carving out their own niche as some of the most influential creators on social media.
What is a Food Influencer?
A food influencer is a content creator who shares their passion for food through social media platforms like Instagram, TikTok, YouTube or blogs. They showcase recipes, restaurant reviews, or culinary tips, often using high-quality visuals and storytelling. Food influencers may collaborate with brands or restaurants, inspiring audiences with new recipes, dining spots, or food-related experiences.
There are so many content styles that food influencers share, including:
- Recipe videos in either short form or long form.
- Food hacks and no waste tips.
- Budgeting for weekly food shops and what meals to make from them.
- Restaurant and meal reviews.
- Eat along content a.k.a. ‘Mukbangs’
- Culinary accessory reviews and demonstrations.
For brands, food influencers serve as valuable partners that can create entertaining content that not only showcases their brand but educates their followers too.
Hannah’s Top 10 Food Influencer Picks
@nortorious_foodie
With a staggering 20 million followers across TikTok, Instagram, YouTube, and Facebook, Notorious Foodie is a culinary sensation who truly lives up to his name. Known for crafting jaw-droppingly high-quality dishes, his videos don’t just entertain—they captivate, drawing in millions of views with every post. Blending top-tier cooking skills with the fast-paced, addictive short-form style that’s taking the internet by storm, he’s become a force to be reckoned with in the ever-evolving world of food content.
@cripandip
Maddi skyrocketed to TikTok fame with her “carbs before a night out” cooking videos, whipping up irresistible, stomach-lining feasts perfect for fueling a night of fun. Her down-to-earth charm and vibrant personality have made her a fan favourite, earning her the coveted Food Creator of the Year title at the 2024 B Creator Awards and TikTok UK Awards. With her growing social media presence and undeniable talent, Maddi is only just getting started—and we can’t wait to see what she serves up next!
@whatwillycook
Will is the master of mixing humour with flavour, serving up a side of laughs with every recipe. Known for his clever wordplay and entertaining style, he turns fridge leftovers into gourmet-worthy lunches that anyone can recreate. With his easy-to-follow recipes and irresistible charm, it’s no wonder fans can’t get enough of his culinary antics.
@jacobking
Jacob reigns supreme as the king of plant-based cooking, revolutionizing the way we think about vegan food. His meteoric rise in the past few years has been nothing short of astonishing, with smash-hit series like Meatless Masterclass racking up over 10 million views. Jacob has a knack for making vegan cooking not just accessible, but downright exciting—proving that plant-based meals can be fun, creative, and, most importantly, absolutely delicious!
@dyl_and_fyn
Nikki, a super-mum of two, has become a social media sensation with her genius £5 meal ideas, perfect for families on a budget. Her relatable and practical content resonates with countless followers, offering creative, delicious recipes that don’t break the bank. Nikki’s viral videos not only showcase her knack for whipping up affordable, tasty meals but also provide invaluable inspiration for families looking to spice up their dinner routine without overspending.
@ashbaber
Ash is a powerhouse on TikTok and Instagram, racking up impressive views with his bold approach to cooking. Known for tackling tough recipes and absolutely nailing them, he’s as fearless in the kitchen as he is entertaining. His signature sassy commentary keeps fans hooked, adding a playful twist to his seriously impressive skills—especially when it comes to baking, his undeniable specialty. Ash doesn’t just cook; he puts on a show, and his followers can’t get enough.
@bighas___
Hasan is a culinary maestro turned social media superstar, captivating audiences with his infectious passion for food. A graduate of Jamie Oliver’s prestigious 15 Programme in 2011, Hasan honed his craft over a decade in some of London’s top-tier restaurants, mastering the art of high-end cuisine. Today, he’s taken his talents online, amassing a devoted following with his engaging food videos and tutorials that blend professional expertise with approachable charm. Hasan’s success extends beyond the screen—he’s already published a hit recipe book, with an eagerly anticipated second instalment on the horizon. From fine dining to viral fame, Hasan’s culinary journey is nothing short of inspiring.
@hannahmaieats
Hannah is a talented chef-turned-recipe developer who’s captivating food lovers everywhere with her mouth-watering creations. Sharing her delectable ideas on social media and her website, she’s quickly becoming a favourite in the culinary scene. Her reels consistently rack up impressive views, proving her content is not just delicious but irresistibly engaging. With her creativity and growing fanbase, we have no doubt Hannah’s star is on the rise—watch this space!
@bakedbybenji
Benjamina is a creative force in the baking world. As a former “Great British Bake Off” standout, she’s captured hearts with her inventive recipes that turn everyday bakes into extraordinary delights. Beyond sharing her culinary magic on social media, she’s the author of three highly acclaimed cookbooks and writes a regular column for The Guardian, where her expertise continues to inspire. With her knack for blending tradition and innovation, Benjamina is setting the standard as a true trailblazer in food content creation.
@saltandshaikh
Lylaa Shaikh has been recognized as one of the top 10 Instagram influencers by the Evening Standard for her vibrant food content. With a passion for uncovering the world’s diverse cuisines, Lylaa takes her followers on a global culinary journey, highlighting flavours and traditions from every corner of the globe. Beyond her reviews, she brings her creativity to the kitchen, sharing irresistible recipes like her signature Cajun prawn pasta—a dish as bold and exciting as her content.
Food Influencer Marketing & the Opportunities for Brands
Top food influencers like those in this list have redefined how we experience culinary content, blending creativity, authenticity, and passion into every post. Their loyal, highly engaged audiences eagerly return for the visually stunning content they craft.
For brands looking to collaborate with food creators, the potential extends far beyond visibility. It’s about connecting with audiences on a deeper level—celebrating flavours, cultures, traditions, and lifestyles while building lasting customer relationships. The right partnerships can transform influence into measurable results, whether through increased brand awareness, heightened engagement, or directly driving sales.The opportunities in the food influencer space are immense. From inspiring home chefs to promoting dining experiences and innovative food products, now is the time to partner with these creators to make a meaningful impact in 2025.
Don’t wait to serve up something extraordinary—Get in touch today.
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