Discover the top 10 UK tech influencers making emerging technology more accessible for UK consumers and the benefits they offer tech brands.
Technology is evolving rapidly. Advancements in AI, software development, and consumer tech are reshaping industries and marketing strategies. However, with constant innovation comes complexity, making it challenging for consumers to keep up. Enter tech influencers—trusted voices who decode emerging trends, simplify intricate concepts, and offer expert insights that shape public understanding of new technology.
From in-depth product reviews and hands-on tutorials to discussions on how to maximise AI efficiency, these influencers bridge the gap between technology and audiences eager to learn. Whether they are industry professionals or passionate tech enthusiasts, their content helps brands navigate the fast-changing digital world and make informed marketing decisions.
In this article, we explore the top 10 UK-based tech influencers who are leading the conversation in 2025, shaping industry narratives and influencing consumer buying behaviour.
What is a Tech Influencer?
A tech influencer is a social media content creator with a strong presence in the technology industry who shares insights, reviews, and recommendations on tech-related topics. These individuals have expertise in areas such as consumer gadgets, software development, AI, gaming, and emerging technologies.
Core traits of a tech influencer
Expertise: They specialise in specific areas of tech—whether that’s AI, software, or the latest consumer gadgets—and translate complex topics into content people understand.
Content creation: From reviews and unboxings to tutorials and trend analysis, their content helps audiences navigate an ever-evolving digital world.
Audience engagement: They foster active communities through authentic discussions, practical advice, and credible insights that audiences trust.
Brand collaboration: Tech brands work with influencers to showcase products, boost awareness, and connect with niche audiences in an authentic way.
Monetisation: Revenue streams often include affiliate links, sponsored posts, merchandise, and paid appearances or speaking opportunities.
Tech influencers create content in various formats—across all social media platforms —to educate, entertain, and engage their audiences. They often collaborate with brands to review products, test prototypes, or provide expert insights on new technologies. Their ability to translate complex topics into accessible and engaging content makes them trusted voices in the tech space.
Top 10 UK Tech Influencers Marketers Should Know
SuperSaf
SuperSaf is a UK-based tech reviewer. Best known for his YouTube channel, SuperSaf TV, he delivers in-depth reviews and insights on the latest tech gadgets. His content covers consumer-favourite products such as iPhones, laptops, and cameras. With high production value and an engaging style, he has built a trusted reputation. In addition to YouTube, he commands a significant audience on Instagram and Twitter, making him an influential figure for tech marketing campaigns.
Adam Powell (Developeradam)
Adam Powell is a self-taught web developer who documents his learning journey, resonating with aspiring developers and tech professionals. His content covers tech gadgets, programming tips, and gaming. He simplifies complex tech concepts, making them digestible for both beginners and experts. His ability to make software development accessible has positioned him as a go-to source for brands looking to connect with the coding community.
Daniel Rotar is a UK-based tech influencer known for his deep-dive content on Apple products. His detailed reviews and unboxings provide comprehensive insights into various Apple gadgets. By focusing on cutting-edge technology and innovation, Daniel appeals to an audience eager to stay updated with the latest advancements. Despite being UK-based, his content reaches an international audience, making him a valuable partner for global brands.
Kaiman is a YouTube technology and photography content creator with a passion for camera gear. With over 934,000 followers, Kai is a trusted source for professional-grade insights on photography equipment and techniques. His hands-on, practical reviews offer valuable knowledge for professionals and hobbyists alike. His expertise makes him a strong choice for brands in the photography and content creation space.
Tech Tesseract
Tech Tesseract is a YouTube channel run by Josh and Brittany, a couple with a passion for all things tech-related. Since 2016, they have provided comprehensive reviews and in-depth analyses of various tech products, including gaming PCs and the latest gadgets. Their authentic and relatable approach builds a strong connection with their audience, making them an ideal partner for brands looking to reach tech-savvy consumers.
With over 900K followers, Huw is a tech influencer and AI enthusiast with 14 years of experience in automation, machine learning, and emerging technologies. Passionate about AI’s potential, she shares insights on AI breakthroughs and helps businesses streamline operations through automation. Huw is currently developing a real-life version of Jarvis from Iron Man. His thought leadership in AI makes him a key influencer in the business and tech space.
Liv Grant is a prominent tech influencer whose blend of academic expertise and engaging content has attracted over 300K followers on Instagram. With a PhD in Bioinformatics, her scientific background lends credibility to her insights into technology and coding. She simplifies complex tech topics, making them accessible to a broad audience. Liv has collaborated with industry giants such as Apple, Razer, Nintendo, and Divoom, solidifying her reputation as a credible voice in the tech sector.
Isioma is a notable tech influencer whose content blends technology reviews with lifestyle content, making tech more accessible and relatable. She shares insights into gaming setups, productivity hacks, and consumer electronics, catering to both entertainment and efficiency enthusiasts. With a strong social media presence and reputable brand collaborations, Isioma continues to influence a broad audience of tech consumers.
Jackie, known online as @CSJack9, is a distinguished tech influencer whose expertise and engaging content have attracted a substantial following. As an industry professional at Prime Video, she brings real-world experience into her content. Jackie actively promotes women in STEM, inspiring and mentoring the next generation of female tech professionals. Through her YouTube channel and social media platforms, she shares insights, personal stories, and career advice, making her an important advocate for diversity in tech.
Hosanna Hali, known as @TheTechCornr, is a distinguished tech influencer making a significant impact in the technology sector. As an Azure Specialist at Microsoft, she leverages her expertise to drive cloud computing solutions. She founded "The Tech Cornr," a platform offering tech tips, resources, and career advice. Her advocacy for women in tech and commitment to education solidify her status as a leading tech influencer for businesses and aspiring tech professionals.
Tech Influencer Marketing & the Opportunities for Brands
Tech influencers have transformed how consumers and businesses learn about technology. Their ability to translate complex innovations into engaging and relatable content has made them indispensable to both audiences and brands. By driving awareness, trust, and purchase decisions, they play a crucial role in modern marketing strategies.
For brands, partnering with tech influencers presents a powerful opportunity to showcase products in a credible and engaging way. Whether launching new gadgets, promoting SaaS solutions, or demystifying AI advancements, these influencers provide direct access to highly engaged, tech-savvy audiences.
If your brand is looking to harness the power of top tech influencers, Disrupt Marketing can help you identify and collaborate with the right creators to elevate your campaign. Get in touch with us today to explore how we can connect your brand with the future of technology.
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YOU'VE GOT QUESTIONS.
WE'VE GOT THE ANSWERS.
What makes UK tech influencers unique and valuable for global brands?
UK tech influencers bring local insight, strong engagement with UK-based audiences, and often a global perspective as well. They bridge cultural nuance and tech innovation, which can be especially valuable for brands targeting both local and international markets.
Why should brands specifically consider female tech influencers in their strategy?
Female tech influencers bring diversity of voice, often represent under-served audience segments and can increase authenticity and inclusive appeal in tech campaigns. They also help brands show commitment to representation and reach new communities.
How do you determine whether a tech influencer is a good fit for your campaign?
Check the influencer’s niche (e.g., consumer tech, enterprise software, coding, AI, hardware). Review audience demographics (UK-based vs global, age, interests, relevance). Evaluate engagement rate, not just follower count. Assess content tone and style (educational, review-based, lifestyle-tech, tutorial-led). Look at previous brand partnerships and campaign quality. Consider running a pilot post or small trial collaboration before scaling.
What emerging trends are shaping tech influencer marketing?
Trends shaping the tech industry include: Niche creator communities (cybersecurity, ethical tech, women in STEM) Long-form educational tech content (tutorials, deep dives) Growth of B2B-facing tech influencer campaigns Increased transparency and authenticity in creator-brand partnerships.
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