Web Summit 2024: Insights from Stevie Johnson’s ‘Everything Is Influenced’ Keynote
Stevie Johnson's Web Summit insights into the ever-evolving Creator Economy in a world where 'Everything is Influenced'
THE INFLUENCER MARKETING AGENCY
MAXIMISING THE POWER OF CREATORS IN A WORLD WHERE
EVERYTHING IS INFLUENCED
INFLUENCER MARKETING AGENCY, LONDON
GLOBAL INFLUENCER MARKETING AWARDS
THE DRUM RECOMMENDED
IMTB
BEST WORK PLACES
HEBE FOUNDATION
UK SOCIAL MEDIA AWARDS
We’re Disrupt, a global influencer marketing agency. We combine the science of audiences with the power of creators to deliver measurable digital success. Connect. Create. Convert. No fluff. No wasted moves. Just impact.
DISRUPT. IT’S WHAT WE DO.
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INFLUENCER MARKETING HAS CHANGED
The old linear path is a thing of the past. Today’s consumers navigate countless touchpoints, with decisions shaped by a varied mix of influences. Audience behaviour
has shifted. Now, everything is influenced.
At Disrupt, we cut through the social noise. By understanding audience behaviour, we find influencers who not only connect with your audience but align with your brand values, delivering real,
measurable impact.
THE DISRUPT WAY
AUDIENCE-FIRST
As a leading London influencer marketing agency, everything starts with your audience. We explore their culture, behaviours, motivations, and key touchpoints. By mapping their journey, we identify pivotal moments—from discovery to decision-making—and create strategies that align with those moments.
EXECUTIONAL EXCELLENCE
At Disrupt, we connect your brand with creators who reflect your values and purpose, ensuring a natural fit. As trusted partners, we create and execute campaigns that are tailored to your goals, cutting through the noise to deliver maximum impact.
AMPLIFICATION & MEASUREMENT
At Disrupt, success means results. We amplify your message across the right channels, boosting visibility and engagement. With real-time optimisation and data-driven insights, we hit KPIs and deliver clear, transparent reporting - ensuring your investment drives real returns.
SOME OF OUR LATEST WORK
CREATING CONTENT THAT COMMANDS ATTENTION & DELIVERS MEASURABLE RESULTS
Vinted: H1 2024
Making Vinted the go-to home of quality pre-loved fashion by Driving new listings and encouraging sustainable selling habits.
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Delphin Hotels
Boosting brand awareness for Delphin Hotels - Millions of Impressions, Zero influencer costs.
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LG
How we helped launch LG's Viral StandByMe Product in the UK, Germany and Italy with YouTube and Instagram Influencer Marketing
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Vinted Luxe
Vinted's luxe launch: Collaborating with fashion influencers to drive awareness of Vinted as the new home of Luxury re-selling.
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Rosa Blanca
Rosa Blanca's big beer breakthrough - Leveraging the power of macro-influencers to launch the Mallorcan brew in Britain
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Toolstation
Working with tradies to leverage the power of B2B influencer to drive awareness and use of Toolstation's ‘click and collect’ service.
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WIZZ Air
Partnering with jet-setting content creators to elevate brand trust and reputation for Wizz Air in the UK.
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Estrella Damm
Utilising Global Influencer Marketing to drive awareness and consideration of Estrella Damm’s Barcelonian Heritage.
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LELO
Leveraging content creators to drive awareness and consideration for LELO's new product range
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gofrendly
Combining the power of engaging organic influencer content with the power of paid social activations to deliver big brand awareness and new user downloads for gofrendly!
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Döner Shack
We Generated over 1 million impressions for Döner Shack thanks to some of london's top local influencers!
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WÜSTHOF
Utilising a cutting-edge influencer marketing strategy across multiple European markets to boost brand awareness and increase product sales for WÜSTHOF!
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Vinted
Unlocking the potential of data and innovation to achieve outstanding success with Vinted UK's always-on influencer marketing activity.
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TodayTix
Delivering Theater-rific ticket sales for TodayTix through the power of influencers during London Theatre Week.
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Admiral
Delivering SUPER brand awareness in Admiral’s new pet insurance offering and their partnership with DC Comics!
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Ecco
Cracking a younger demographic market through highly targeted creator match-up and the introduction of a whole new suite of web and social assets for Ecco.
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Madame Tussauds London
Massively increasing the volume of Gen-Z visitors to Madame Tussauds London by positioning it as a cool and fun place to go to.
Read moreOUR SERVICES
INFLUENCER MARKETING
We combine audience insights with creator partnerships to deliver campaigns that resonate, engage, and convert. We focus on authentic, data-driven activations that amplify your brand and drive measurable results—turning influence into performance.
PAID SOCIAL
We plan, activate, and manage highly targeted paid social campaigns that reach the right audiences across the right platforms. From native ads to cross-platform campaigns, we focus on driving engagement and delivering measurable ROI.
CONTENT PRODUCTION
Ads do not always earn attention. Stories do. From photography, filming, and editing to copywriting and influencer collaborations, we specialise in producing multi-channel native content and campaign assets that capture attention and drive action.
SOCIAL MEDIA
We don’t just ‘do’ social media—we do great social media. We amplify your presence, spark conversations, create trends, and build strategies that get your brand noticed. Turning followers into fans, and clicks into conversions.
MEET THE TEAM BEHIND DISRUPT
Disrupt isn’t your average influencer marketing agency. We’re a team of smart thinkers and sharp creators, driving growth and smashing goals. With diverse expertise and a shared passion for success, we turn insights into action, ideas into reality, and creativity into results.
Disrupt. It’s what we do.
INFLUENCE FROM
THE INSIDE
Disrupt’s unique perspective is born out of our MD’s unique creative journey. Stevie, a BAFTA award-winning Made In Chelsea star for seven series, an influencer, and a strategist for top brands like Disney, Bose, and Puma, knows the world of influencer marketing inside out.
And it’s this understanding that drives his mission to place it at the heart of every digital strategy, proving that creators don’t just command attention for brands - they deliver measurable performance.
Welcome to
Status update
Hosted by Stevie Johnson and Jake Crabb, our podcast is a dedicated exploration of the creator economy. We uncover inspiring stories from some of the world’s most renowned creatives and influencers, while also exploring the future of social and digital landscapes.
Join us, and our lineup of creators, on the journey.
Find all episodes now, on Spotify and Apple Podcasts.
HARNESS THE POWER OF
CREATORS WITH NEXT-GEN
DATA ANALYTICS
HARNESS THE POWER OF
INFLUENCER WITH NEXT-
GEN DATA ANALYTICS
At Disrupt, we don’t just run influencer marketing campaigns—we power them with data, insights, and creativity to deliver high-performing social activations. Our approach combines cultural relevance with analytical precision, creating campaigns that drive real results and revenue on a global scale.
DATA + AUDIENCE INSIGHTS + CREATIVITY = INFLUENCER PERFORMANCE, AT SCALE
DATA + AUDIENCE INSIGHTS + CREATIVITY = INFLUENCER PERFORMANCE, AT SCALE
NEWS & VIEWS
READ OUR LATEST BLOG POSTS
5 Reasons Why Influencer Travel Campaigns Deserve a Place in your 2025 Marketing Strategy
What if your brand could be part of your audiences’ dream vacations, providing value along their trip as they step outside of their comfort zones and explore the world?
7 TikTok Influencers Inspiring Travel Adventures
We spotlight 7 TikTok creators whose authentic, relatable content is shaping travel trends and engaging audiences.