We unpack how social commerce works, the platforms leading the charge and tips to help you succeed during the Q4 commerce period.

Influencer-led affiliate marketing has emerged as a highly effective strategy for brands seeking to amplify their reach and drive sales. We unpack mechanics of influencer-led affiliate marketing, and the benefits for e-commerce brands during Q4 commerce periods.

In a move that's shocked the digital landscape, Google has made a U-turn on blocking third-party cookies. What does it mean for influencer marketing?