Influencer-led affiliate marketing has emerged as a highly effective strategy for brands seeking to amplify their reach and drive sales. We unpack mechanics of influencer-led affiliate marketing, and the benefits for e-commerce brands during Q4 commerce periods.

Influencer marketing within the e-commerce industry continues to grow. Here's everything brands need to know about influencer marketing in e-commerce.

Influencer marketing took centre stage for the first time ever at this year's Cannes Lions festival. Stevie Johnson recaps the key insights.