For the online consumer, information is constantly streaming in from countless brands and at a rapid pace. This gives marketeers two options, sink in the sea of competition or swim.

Influencer trends will come and go, and brands need to be prepared to act whether that be reactively or proactively at all times.

Content now demands your attention more than ever. We take a look at why you should never stop striving to create content in new ways, with new technologies.