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Brands are looking to Gen-Z to revitalise. Those that saw peak popularity in the previous decade aren't walking, but running to the aid of influencers... and it's working.

While Gen Z are much more aware of when they are being targeted with ads on social media nowadays, this doesn’t deter from the need to have what everyone else does.

Explore the truth behind influencer brand trips. Unveiling the reality of sponsored travel and what happens behind the scenes.