Influencer-led affiliate marketing has emerged as a highly effective strategy for brands seeking to amplify their reach and drive sales. We unpack mechanics of influencer-led affiliate marketing, and the benefits for e-commerce brands during Q4 commerce periods.
24 July 2024 5 MIN READ
In a move that's shocked the digital landscape, Google has made a U-turn on blocking third-party cookies. What does it mean for influencer marketing?
23 July 2024 2 MIN READ
Influencer marketing took centre stage for the first time ever at this year's Cannes Lions festival. Stevie Johnson recaps the key insights.
25 June 2024 5 MIN READ
Learn about the influencer advertising regulations that creators and brands need to know when embarking on a partnership or collaboration.
09 April 2024 7 MIN READ
Discover what B2B influencer marketing is, why it's a growing part of the industry and the benefits it can have as part of your overall marketing strategy.
02 April 2024 11 MIN READ
THE DISRUPT COLLECTION
NEWS AND VIEWS
Explore the new AI tools the Disrupt team have been testing within the agency this week.
22 June 2023 5 MIN READ
The goalposts have been moved when it comes to successful influencer content and the stakes for missing the right tone have never been higher. 
05 June 2023 3 MIN READ
There is a looming threat within AI that opens up a whole world of trouble for content creators & the influencer marketing industry in its entirety: Deepfakes
31 May 2023 4 MIN READ
Discover our opinion on France's proposed legislation regarding influencer marketing and our concerns surrounding its potential implications
11 May 2023 3 MIN READ
Discover the potential of niche influencers - elevate your influencer marketing strategy and take your brand to a whole new level!
28 April 2023 4 MIN READ
We're truly living in the era of the micro-influencer. Brand's cant get enough of the results these smaller creators are able to deliver! Here's some of our favourites!
18 April 2023 3 MIN READ