Top Gaming Influencers Taking Brands To The Next Level in 2025
The story of influencers and the creator economy is intertwined with the culture of gamers and the gaming community. When social media exploded, gaming didn’t just join the party, it became the main event. YouTube gave early gaming influencers the stage to build an entire genre from the ground up, and what started as gameplay videos quickly evolved into one of the most powerful forces in digital culture.
Today, gaming is more than trying to reach the next level or beating the final boss. It’s a global entertainment powerhouse. A cultural engine. And arguably, one of the biggest drivers of online culture today. The scale is impossible to ignore; the global gaming market is projected to reach over $503 billion annually by 2025, up from $396 billion in 2023.
Behind that growth, gaming influencers have become key players. The biggest names and titles in the industry now routinely put their faith in creators to bring new releases to life, build communities, and shape conversations with audiences at scale.
Here are some of the top gaming creators who aren’t just playing the game — they’re shaping it.
What is a gaming influencer?
A gaming influencer is a content creator who specialises in sharing gameplay, commentary, and insights into gaming culture across platforms like YouTube, Twitch, and TikTok. These creators are at the heart of the gaming community – entertainers, storytellers, and trendsetters who turn their passion for gaming into thriving digital communities.
Gaming influencers cover a wide range of content and niches, including:
- Live streaming gameplay, from casual playthroughs to competitive esports.
- Creating reviews, tutorials, and reaction content around the latest games and tech.
- Showcasing gaming culture through challenges, collaborations and event & e-sport attendance.
- Engaging with their audience through interactive content, Q&As, and community events.
While gaming started as a hobby, it’s now a dominant force in entertainment, and gaming influencers are leading the charge. With highly engaged audiences and strong community trust, they offer brands a direct route into one of the most passionate and loyal fan bases online. For brands in gaming, tech, lifestyle, sport or even food and beverage, collaborating with gaming creators is a powerful way to connect authentically and drive real impact.
Angry Ginge (Morgan)
Angry Ginge, real name Morgan Burtwistle, has cemented himself as one of the UK’s most recognisable gaming influencers. Rising through the ranks with his hilarious GTA Online content and larger-than-life persona, he quickly became a fan favourite for his grumpy but loveable character. His crossover into broader entertainment, including regular collaborations with the Sidemen and appearances at the iconic Sidemen Charity Matches, has helped him expand his reach far beyond gaming alone, earning him partnerships with some of the biggest names in gaming and e-sports, including Xbox and Red Bull.
Today, Angry Ginge blends gaming content, vlogging, and real-world football, where he now manages his own amateur team. With a growing presence across YouTube, TikTok, and Twitch, he represents the modern evolution of a top gaming influencer — versatile, culturally relevant, and deeply connected to his audience.
Kai Cenat
When you talk about the top gaming influencers in 2025, Kai Cenat is impossible to ignore. With over 17 million followers on Twitch and a world record for most Twitch subscribers (breaking his own record again during his 2024 “Mafiathon 2”), Kai has become a defining voice in gaming and streaming culture.
Best known for his high-energy subathons — where he live streams for days on end — Kai pushes the boundaries of what gaming influencers can achieve. His recent streams have blended cinematic production, celebrity appearances, and raw gaming entertainment, attracting global media attention. A creator who understands both hype culture and community building, Kai represents the future of gaming influencer marketing: highly engaged, endlessly creative, and culture-driving.
Co-op 64
Co-op 64 is a fast-rising name in the TikTok gaming community. Formed by three friends; Nick, Connor, and Brady, Co-op 64 built their audience by blending gaming knowledge, humour, and genuine passion for video games. They cover everything from blind rankings and launch reviews to live-streamed playthroughs, tapping perfectly into TikTok’s quick-fire, personality-driven culture.
Although their follower count is smaller compared to industry giants, their engagement rates tell a different story. As gaming influencers, Co-op 64’s relatability and authenticity are their superpower — and as they take content creation full-time in 2025, they’re firmly ones to watch among the next generation of top gaming influencers.
Pokimane (Imane Anys)
When it comes to influential women in gaming, Pokimane (a.k.a Imane Anys) is the gold standard. As the most-followed female streamer on Twitch, Pokimane has been a defining force in the creator economy, combining League of Legends gameplay, Just Chatting streams, and lifestyle content into a winning formula.
Beyond being a top gaming influencer, Pokimane has helped shape conversations around diversity, safety, and creator rights within the industry. Her 2024 initiatives to support emerging female creators through raids and collaborations have made her a true community builder. Pokimane’s blend of gaming expertise, authenticity, and broader influence makes her one of the most valuable voices in gaming today — for audiences and brands alike.
Syndicate (Tom Cassell) / Life of Tom
Tom Cassell, better known online as Syndicate, is a true pioneer of YouTube’s gaming scene. One of the platform’s original gaming influencers, Syndicate rose to fame through iconic Call of Duty: Zombies content, amassing millions of views during YouTube’s formative years.
He later expanded into Minecraft, RuneScape, and vlogging, showcasing a versatility that few early creators achieved. Today, through his ‘Life of Tom’ channel, he blends gaming with real-world adventures, including the recent purchase of a 110-acre farm. Despite shifts in platform trends, Syndicate remains one of the top gaming influencers thanks to his loyal community, enduring legacy, and deep roots within gaming culture.
Lazarbeam
Australian creator Lazarbeam exploded into the mainstream with his laid-back, comedic Fortnite content, but his appeal has long outgrown any single game. With over 20 million YouTube subscribers and billions of views, Lazarbeam’s approachability and offbeat humour have made him a top gaming influencer across multiple audiences.
Unlike many traditional streamers, Lazarbeam’s content often focuses on funny challenges, memes, and storytelling within games, offering a fresh angle compared to straightforward gameplay streams. His ability to ride the wave of gaming trends while maintaining an authentic voice has kept him at the top of the creator economy for years.
Blue and Queenie
Blue and Queenie have spent over eight years building their presence on Twitch, becoming one of the most respected gaming duos in the space. Covering a wide range of titles — from horror to survival games to VR innovations — they have stayed ahead of gaming trends while fostering a genuine sense of community among their followers.
Queenie’s work as an official Twitch mentor for new women creators also sets them apart within the gaming influencer landscape. As a pair, Blue and Queenie demonstrate the power of consistency, versatility, and community-first content — making them standout figures among top gaming influencers, even in an increasingly crowded space.
DanTDM
DanTDM, real name Daniel Middleton, is one of the most successful gaming YouTubers in history, with 29 million subscribers and a fanbase spanning across generations. Known for his early Minecraft content, Dan has built an empire that includes live tours, books, and even a cameo in the upcoming Minecraft movie.
What makes DanTDM a standout gaming influencer isn’t just his reach — it’s his ability to evolve. Over the years, he’s expanded into Roblox, Fortnite, and story-driven games, all while keeping the same engaging, family-friendly energy that made him a household name. For brands, he represents the perfect bridge between mainstream and gaming audiences.
EmZ
Emma “EmZ” Rankin has become a leading female voice in the competitive Call of Duty scene. Known for her sharp sniping skills and charismatic streams, EmZ has earned her place not just as a top gaming influencer, but also as a role model within the esports space.
As a content creator for Cloud9, one of the world’s most respected esports organisations, EmZ brings a level of professionalism and skill that resonates deeply with her audience. Her openness about mental health and her identity as a member of the LGBTQIA+ community further strengthens her bond with fans, showcasing the powerful human connection that modern gaming influencers can create.
Who Is The Most Popular Gaming Influencer?
When it comes to gaming influencers, one name still towers above the rest: PewDiePie.
Felix Kjellberg, better known as PewDiePie, was once the most-subscribed YouTuber in the world, before being overtaken by MrBeast. With over 110 million subscribers, his impact on the gaming and creator economy can’t be overstated. His early “Let’s Play” videos, particularly around games like Minecraft, helped define what gaming content on YouTube could be, paving the way for millions of creators that followed. PewDiePie wasn’t just popular — he was a cultural phenomenon.
Today, PewDiePie has taken a step back from regular uploads, focusing more on his personal life after relocating to Japan and recently becoming a father. While he posts less frequently now, his legacy is firmly cemented, and he remains one of the most recognisable and influential gaming creators of all time.
Gaming as a niche is naturally subjective, and with so many genres, titles, and platforms to explore, it’s difficult to crown a single “most popular” influencer for everyone. It ultimately comes down to audience interest and cultural moment. But for brands and marketers, that diversity is an advantage. It means there’s a vast pool of creators to collaborate with; from global superstars to hyper-niche voices, each with the power to drive meaningful engagement and influence purchasing decisions.
Gaming Influencer Marketing & the Opportunities for Brands
Gaming influencers offer more than entertainment — they shape culture, drive conversations, and influence purchasing decisions across tech, lifestyle, food, fashion, and more. Their audiences don’t just watch, they follow, engage, and trust. That level of connection makes gaming creators a powerful asset for brands looking to cut through the noise.
Whether it’s launching new games, showcasing hardware, promoting snacks, or plugging in-app purchases, gaming creators offer a highly immersive, authentic route to market. Their content is community-first and context-rich, which means branded partnerships feel like part of the experience — not an interruption.
If your brand is ready to press play on high-impact campaigns in the gaming space, Disrupt Marketing can help you level up. We connect brands with the right creators to drive relevance, engagement, and real business impact. Let’s talk.
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