Discover the top 5 UK Skinfluencers redefining skincare in 2025. From expert advice to product reviews, see how they make skincare simple for consumers and impactful for brands.
The term Skinfluencer emerged in the early 2020s, driven by the meteoric rise of TikTok as the most visited website in the world. Similar to beauty influencers, Skinfluencers focus on skincare rather than makeup. These creators have redefined how consumers engage with skincare, providing expert-backed advice, real-life product reviews, and educational content that makes skincare accessible and effective.
Unlike traditional beauty influencers who may focus on makeup or hair, skinfluencers specialise in skincare routines, active ingredients, treatments, and solutions for concerns such as acne, dryness, ageing, and hyperpigmentation. Their content carries an undeniable wellness quality, making them key players in the ever-growing beauty and skincare industry.
What is a ‘Skinfluencer’?
A skinfluencer is a social media creator who specialises in skincare-related content that educates and influences consumer choices. Their expertise varies—some are dermatologists or licensed estheticians, while others have gained credibility through research, personal experience and passion. Here’s what makes their content so impactful:
Product Reviews: Honest opinions on skincare products, helping consumers make informed purchasing decisions.
Ingredient Breakdown: Explaining the benefits and uses of active ingredients in products.
Skincare Routines: Step-by-step regimens tailored to different skin types and concerns.
Educational Content: Myth-busting, skin science insights, and promoting essential skincare habits like daily SPF use.
These influencers play a significant role in shaping consumer skincare choices, debunking misinformation, and promoting healthy skin practices. For brands, partnering with skinfluencers means tapping into an engaged audience that actively seeks skincare advice and product recommendations. These influencers drive skincare trends, brand visibility, and consumer trust, making them ideal collaborators for beauty and wellness campaigns.
Skinfluencers vs Beauty Influencers?
While beauty influencers cover the full spectrum of makeup, skincare, and trends, skinfluencers carve out a niche by focusing specifically on skin health, science, and evidence-based care.
Skinfluencers vs. beauty influencers: Every skinfluencer is a beauty influencer, but not every beauty influencer is a skinfluencer. Their niche focus sets them apart.
The “skin first” movement: As audiences prioritise healthy skin over heavy makeup, skinfluencers have gained traction with content centred on science, ingredients, and results.
Educating through credibility: Skinfluencers meet growing demand for transparent, trustworthy insights—going beyond tutorials to deliver real education and product understanding.
Hannah’s Top 5 Skinfluencers
Natalie O’Neill
Natalie has gained a substantial following on TikTok for her straightforward, no-nonsense skincare advice. After experiencing her own struggles with skin issues, she turned to extensive research and trial-and-error to transform her skin. This personal journey inspired her to share practical tips and insights with her audience. While Natalie is transparent about not being a medical professional, thousands of followers turn to her for trusted opinions on skincare products, ingredients, and effective routines.
Jake-Jamie has been a prominent figure in the skinfluencer space for some time, but it’s his highly creative and engaging skincare videos that propelled him to stardom. By incorporating unique themes—such as Taylor Swift-inspired content—he has captivated audiences, earning millions of views and a loyal following. In 2022, Jake-Jamie took his influence a step further by collaborating with Revolution Skincare to launch a watermelon-themed skincare line, which proved to be a resounding success. A true pioneer in the skincare space, he continues to inspire and innovate.
Dr. Adel, a board-certified dermatologist and skinfluencer, shares her expertise in skin and hair care with an audience of 1.7 million TikTok followers. Known for her candid and informative content, her videos—such as those highlighting overrated products—regularly garner millions of views. By guiding viewers away from unnecessary purchases and offering reliable, evidence-based advice, Dr. Adel has established herself as a trusted voice in the skincare community.
Stephante may be a micro-influencer in the skincare space, but his impact is anything but small. Focused on creating engaging content tailored to male skincare enthusiasts, he has already secured partnerships with major brands such as Look Fantastic and Nivea Men. His content resonates deeply with his audience, positioning him as a rising voice in the industry with significant growth on the horizon.
Sali is a renowned journalist, writer, and broadcaster, widely recognized as a trusted authority in the skincare and beauty space. As the resident beauty columnist for The Guardian and the author of multiple acclaimed beauty books, she has solidified her position as a leading voice in the industry. Sali has also cultivated a substantial following on social media, which has led to partnerships with major brands such as Cult Beauty. Most recently, she collaborated with Revolution Beautyto develop a skincare line celebrated for its simplicity, accessibility, and affordability—making it an excellent choice for beginners.
Skincare Influencer Marketing & the Opportunities for Brands
Skinfluencers are a powerful force in driving consumer discovery and engagement with skincare products. Their ability to educate, inspire, and build trust has made them indispensable partners for brands looking to connect with beauty-conscious audiences. Whether by educating on skincare ingredients, sharing before-and-after results, or breaking down complex routines, these influencers drive awareness, credibility, and purchasing decisions.
For brands, partnering with skincare influencers provides a unique opportunity to showcase products in real-world settings. Through strategically curated skincare influencer collaborations, these creators help brands build deeper relationships with consumers, shaping trends and fostering long-term loyalty.If your brand is looking to tap into the power of skincare influencers, Disrupt Marketing can help you identify and collaborate with the right creators to elevate your campaign in 2025. Get in touch with us today to explore how we can bring your brand into the hands of highly engaged skincare enthusiasts.
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YOU'VE GOT QUESTIONS.
WE'VE GOT THE ANSWERS.
Why are skinfluencers valuable for beauty and skincare brands?
Skinfluencers build trust through authenticity and education. They engage audiences who are actively seeking skincare advice and product recommendations, which makes them powerful for brand messaging and positioning.
What should brands consider when choosing a skinfluencer or beauty influencer for a campaign?
Consider the following: - The creator’s skincare niche (e.g., acne-focused, anti-ageing, sensitive skin, natural skincare). - Audience interests and relevance to your product category. - Engagement rate and quality of interactions. - Primary platforms they use (Instagram, TikTok, YouTube) and where your audience is most active. - Transparency in product reviews and how they communicate results. - Aesthetic and brand-fit—does their content style align with your visual identity and messaging?
What content formats work best for skinfluencers and beauty influencers?
Formats that perform well include: - Honest product reviews - Ingredient breakdown posts/videos - “my skincare routine” content - Before-and-after transformations - Live Q&A sessions - Educational tutorials on skin concerns or treatments
Can beauty brands outside pure skincare partner effectively with skinfluencers?
Yes, brands in adjacent categories (e.g., beauty tech, wellness, dermatological tools, even lifestyle brands) can collaborate with skinfluencers if the creator’s audience overlaps with relevant skin-care or beauty interests, and the content is adapted accordingly.
6 MIN READ
