5 Reasons Why Influencer Marketing is the Key to Winning Black Friday and Cyber Monday

Black Friday and Cyber Monday (BFCM) are the Hunger Games of the retail world. 

Hundreds of brands, all vying for the same customer attention. The prize? In 2023 alone, $298B in revenue was generated. Make no mistake – for many brands, the sales opportunity during BFCM is unmatched. 

However, there’s a catch. With competition this fierce, if your marketing strategy and advertising creatives aren’t razor-sharp, you risk getting lost in the noise. 

This is where influencer marketing comes in. In this article, we’ll take a look at the key reasons why influencer marketing should be top of your marketing agenda, complete with examples of how leading brands are leveraging this powerful channel to drive tangible results. 

1. Reach New, Untapped Audiences

Black Friday and Cyber Monday are chaotic, with consumers overwhelmed by a flood of deals and promotions on every possible marketing channel. Amidst all this noise, how do you make sure your brand gets noticed?

This is where influencer marketing comes in.

Influencer marketing gives you the chance to cut through this noise and reach warm audiences of loyal followers who are primed to engage with and trust the content they’re consuming. 

This is because influencers have built loyal followings based on authenticity and high-quality content. When they promote a product or deal, their audience listens. Instead of shouting into the void with generic, cold ads, you can partner with influencers to create scroll-topping content that delivers your message directly to the people who are most likely to care—and act.

Influencer marketing in action: 

By partnering with influencers in the “London Travel and Lifestyle” space, TodayTix secured creators who knew how to resonate with their local audience. The results were astounding: several pieces of content went viral, amassing nearly 3.5 million impressions. This virality wasn’t just about views—it directly translated into 1,348 transactions worth £61,000 in gross merchandise value. Read their story here.

2. Leverage Influencer Trust to Drive Sales

Today’s consumers are smarter, and more discerning, than ever. They’ve grown wary of traditional ads, and banner blindness can see them scrolling past your creatives without a second glance. They can spot a cold sales pitch from a mile away. What they crave is authenticity—recommendations they can trust from people they admire.

This is where influencers excel.

Research shows that 69% of consumers trust recommendations they receive from influencers. This is because influencers build relationships with their followers based on authenticity and engaging, value-adding content. They don’t just promote products – they share their genuine experiences and opinions, and showcase those products being used in real life. 

So, when an influencer recommends your product during BFCM, it’s a trusted endorsement of your brand that their followers will listen to. More engagement, more clicks, more sales.

3. Reach the Right Audience, First time, Every Time

One of the greatest strengths of influencer marketing is its ability to target specific audiences with pinpoint accuracy. Unlike traditional advertising, which often casts a wide net, influencer marketing allows you to focus on the exact demographics that matter most to your brand.

During BFCM, this kind of precision is invaluable.

By partnering with influencers who align with your brand’s target market, you don’t just increase your reach —you make sure your promotions are seen by the people who are most likely to buy. 

Influencer marketing in action: 

Huel tapped into niche audiences across both the UK and US by partnering with influencers who were already Huel enthusiasts. They also took a unique approach by engaging tech influencers, expanding their reach beyond their traditional active-lifestyle demographic. Read their story here.

4. Turn Interest into Action with Smart Engagements

Visibility is important, but engagement is what drives conversions. Influencers excel at creating content that not only grabs attention but also sparks interaction.

Whether it’s through Instagram polls, live Q&As, or interactive content, influencers know how to keep their audience engaged. And when consumers are engaged, they’re far more likely to take the next step—whether that’s clicking through to your site, adding items to their cart, or completing a purchase.

During BFCM, when the goal is to convert browsers into buyers, this level of engagement is invaluable. It’s not just about being seen; it’s about getting people to take action.

Influencer marketing in action: 

Our Place achieved significant engagement by partnering with influencers who embodied the brand’s aesthetic and values. They used Instagram reels and stories to tell the brand’s story over time, creating authentic relationships with their audiences. This resulted in 560,000 organic impressions and more than 2,500 link clicks, translating into £20,000 in sales. Read their story here.

5. Build Brand Loyalty Beyond BFCM

While the ROI of influencer marketing is impressive – studies show brands make $6.50 for every $1 invested – the benefits of BFCM influencer marketing extend beyond immediate sales. When an influencer introduces their audience to your brand during this peak shopping period, they’re not just driving a one-time transaction—they’re laying the foundations for a long-term relationship between you and your new customers. 

If your product delivers on its promise, that initial order can turn into repeat purchases, paving the way for brand loyalty. When a customer purchases a product through an influencer promotion, they do so with a higher perceived value of that product. 

As a result, these consumers are primed to return and make repeat purchases. And in a marketplace where customer acquisition costs are constantly rising, building long-term loyalty is crucial.

Discover the power influencer marketing holds for your brand. Schedule a call or Send us a brief today.