SOME OF OUR LATEST WORK
Cooking up new product sales for Our Place as they launched in the UK.
To raise awareness of Our Place in the UK market and and encourage sales of the Perfect Pot and Cast Iron Always Pan. As well as encouraging use of a discount code and a summer sale.
Securing creators that not only fit within the Our Place aesthetic and would be a good ambassador for the band, but who also had true selling power. The creators needed to be able to provide eye catching content that could be used in paid ads, encouraging those sales
We worked with a total of 9 influencers who all created content across Instagram reels and stories, in addition to gifting a further 8 influencers through industry connections. By using a mix of our knowledge of the industry, valued connections and top tech, we secured influencers that truly fit that Our Place image – resulting in some amazing content that was further used in paid social ads.
We over delivered on our impressions target by 178% with a very high average impressions rate of 49.57% (20% we view as a minimum). Our use of multiple reels and stories ensured that narrative was kept up over a period of time, solidifying those partnerships and making them even more authentic for consumers learning about the brand for the first time.
560K ORGANIC IMPRESSIONS
3.86% AVERAGE ENGAGEMENT RATE
2500+ ORGANIC LINK CLICKS
£20K SALES GENERATED
TIME AND TIME AGAIN
Best Use of Budget, Bronze
Influencer Marketing Awards
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
Digital Growth Awards