SOME OF OUR LATEST WORK
Delivering massive success for Huel by tapping into new audiences to promote brand new product flavours across the US and UK markets.
To work with popular tech and active lifestyle influencers on YouTube in order to drive awareness and sales for new Huel products, Black Edition and Hot & Savoury.
There was a need to get influencers confirmed and content turned around within weeks, ensuring it remained authentic with talent having the chance to sample and enjoy the new flavours. Additionally, tapping into the tech space was a new venture for Huel.
We reached out to a number of influencers on both sides of the pond that we knew to already be ‘Hueligans’. This meant, with tight deadlines, they were more likely to want to work with the brand and could authentically relay to their audience how the product already fits into their everyday lifestyle.
Alongside talent with an active lifestyle, for whom Huel would align effortlessly, we also targeted tech influencers, something that had never been done with the brand. We managed to work with a number of those whose heavily engaged audience responded well to the product and managed to drive positive audience sentiment and increase views. In total we over delivered on target views by more than double from the initial deliverables set out.
6 MACRO INFLUENCERS
1.7M TOTAL VIEWS
65% VIEW TO SUBSCRIBER RATIO
35K ENGAGEMENTS ON CONTENT
"Huel is exactly the type of brand we love to align ourselves with at Disrupt. Strategising new product launches in both the UK and US market really put their amazing new flavours into the hands of an exciting young audience, and the amazing results we saw speak for themselves."
Managing Director, Disrupt
TIME AND TIME AGAIN
Best Use of Budget, Bronze
Influencer Marketing Awards
INTEGRATED CONTENT CAMPAIGN OF THE YEAR
UK Content Awards
BEST WORKPLACES, MEDIUM ORGANISATIONS
Great Places to Work, UK
Digital Growth Awards