Jake Crabb
Jake Crabb is Senior Marketing Manager at Disrupt, leading brand strategy, content and growth marketing for one of the UK's leading influencer marketing agencies. With over 8 years of experience across paid and organic social, SEO, PPC, content production, and now AI integration, Jake shapes how Disrupt is seen, heard and found. A graduate of Edge Hill University, he co-created and hosted Disrupt's podcast Status Update, and has spoken on the creator economy at events in the UK and overseas. Jake combines platform-native expertise with commercial instinct to build marketing that drives measurable business impact.
The US TikTok ban happened, and was then reversed hours later - here's why.
20 January 2025 4 MIN READ
We unpack how social commerce works, the platforms leading the charge, and the strategies you need to succeed in 2026.
15 August 2024 7 MIN READ
Influencer-led affiliate marketing has emerged as a highly effective strategy for brands seeking to amplify their reach and drive sales. We unpack mechanics of influencer-led affiliate marketing, and the benefits for e-commerce brands during Q4 commerce periods.
24 July 2024 5 MIN READ