Jake Crabb is Senior Marketing Manager at Disrupt, leading brand strategy, content and growth marketing for one of the UK's leading influencer marketing agencies. With over 8 years of experience across paid and organic social, SEO, PPC, content production, and now AI integration, Jake shapes how Disrupt is seen, heard and found. A graduate of Edge Hill University, he co-created and hosted Disrupt's podcast Status Update, and has spoken on the creator economy at events in the UK and overseas. Jake combines platform-native expertise with commercial instinct to build marketing that drives measurable business impact.
Influencer-led affiliate marketing has emerged as a highly effective strategy for brands seeking to amplify their reach and drive sales. We unpack mechanics of influencer-led affiliate marketing, and the benefits for e-commerce brands during Q4 commerce periods.
24 July 2024 
5 MIN READ
5 MIN READ
In a move that's shocked the digital landscape, Google has made a U-turn on blocking third-party cookies. What does it mean for influencer marketing?
23 July 2024
2 MIN READ
2 MIN READ
Influencer marketing within the e-commerce industry continues to grow. Here's everything brands need to know about influencer marketing in e-commerce.
17 July 2024
6 MIN READ
6 MIN READ
