BRINGING BACK ALIZÉ WITH BIG NARSTIE AND CAGGIE DUNLOP
May 13, 2016 - 1 minute read
We brought in Big Narstie and Made in Chelsea Celebrity Caggie Dunlop for a social content campaign for hip hip iconic drink Alize.
There’s not many brands that can say they have been embraced by the culture across several generations and still retained a iconic status. Premium French cognac and vodka brand Alizé is definitely one that can adorn the crown. Artist such as Tupac Shakur, The Weeknd, Kano, Kanye West, Nikki Minaj, Jay Z, Snoop Dogg to name a few have all made reference to the brand in their lyrics.
Following the success of the 2016 Drum Marketing Award Nominated campaign #AlizeHour created by Disrupt to drive awareness and sales and educate consumers on how to drink the brand, we pitched to be their lead agency for 2016 and won! Our influencer lead content featuring Made In Chelsea star Caggie Dunlop and Grime aficionado Big Narstie whose single with Craig David set the charts alight made for entertaining viewing as two polar opposite cultures blended into humorous cocktail making series.
We will be delivering influencer marketing strategies and engagement for the duration of 2016 and Social Media Management, Seeding, Events and anything else that’s cool like our event with G-Star Raw, Snakehips and Semtex.