From emerging new artists to older artists in need of a revamp, TikTok has been an incredible marketing tool for the music industry!

"Anyone can be an influencer". Well, actually they can't... In this article we explore the realities of being an influencer and the skills, know-how and talent it takes behind the scenes to be a success!

We’re looking ahead to 2023 and giving our thoughts as to why influencer marketing should be at the top of brands’ agendas✌️